Responsibilities

• Direct end-to-end execution of programmatic video campaigns, including campaign activation, optimization, pacing, and post-campaign analysis and reporting
• Oversee trafficking timelines, creative quality assurance, and third-party tracking implementation across programmatic video campaigns—ensuring flawless, on-time launches in CTV and OLV environments
• Serve as the primary creative liaison between OMD and designated creative agency, managing all creative handoffs and deliverables to ensure timely, compliant asset delivery for campaign launches
• Leverage performance data, audience signals, and real-time insights to continuously optimize media activations, including programmatic buying, bidding strategies, targeting refinement, and dynamic budget allocation
• Support Senior Leadership during annual video Upfront negotiations, including crafting scenario-based budgets, analyzing media plans across OLV and Linear TV, and developing strategic recommendations
• Develop and articulate partner POV’s within the video marketplace to guide media strategy and vendor negotiations
• Collaborate with cross-practice planning teams to develop strategic media recommendations and tactical roadmaps for quarterly, half-year, and annual planning cycles
• Work closely with planning teams to ensure campaigns are meeting monthly and quarterly pacing goals; prepare optimization recommendations and performance summaries for client stakeholder reviews
• Demonstrate advanced expertise across programmatic DSP platforms (The Trade Desk, Amazon DSP, Google DV360) and stay current with platform innovations
• Establish and maintain clear, scalable campaign implementation processes and best practices to support Jr. team members with DSP set ups

Requirements

• 4+ years in media planning, media buying, programmatic advertising, or video media management
• Expert-level proficiency with at least two major programmatic DSPs (The Trade Desk, Amazon DSP, Google DV360, or similar platforms)
• Proficiency in MediaOcean systems (Prisma & Daisy TV Toolkit), Google Campaign Manager and DoubleVerify/IAS
• Demonstrated expertise in programmatic video, CTV, OLV, and linear TV media strategies
• Deep understanding of media measurement, attribution, and performance analytics
• Excellent project management skills with the ability to manage multiple projects, timelines, and deliverables simultaneously
• Proven ability to synthesize performance data and translate insights into actionable optimization recommendations
• Outstanding communication and presentation skills (internal teams, clients, and vendors)
• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent work experience)