Cafe Rio Mexican Grill

Manager, Digital Performance

Salt Lake City, UT (Unknown)

Salary Not AvailableManager8+ years expFull time

Posted 2 months ago

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Job Summary

cross-channel paid media engine ownership with budget responsibility and testing discipline, aligned to CRM offers and local promotions.

  • Shape multi-platform strategy across Meta, Google, TikTok, YouTube, and CTV and lead agency partnerships.
  • Build rigorous testing and optimization that improves CAC, ROAS, and funnel activation.
  • Coordinate with CRM calendars and promotions to scale high performing offers and unlock local market growth.

Job Description

Responsibilities

  • Lead paid media strategy across Meta, Google, TikTok, YouTube, and CTV
  • Manage agency partners with weekly performance reviews
  • Recommend and allocate budgets based on performance, seasonality, and growth opportunities
  • Build and evolve testing roadmaps that improve CAC, ROAS, and traffic over time
  • Plan and execute media strategies for seasonal campaigns, menu launches, and LTOs
  • Drive acquisition across paid, organic, CRM, and promotions
  • Align paid media with CRM offers and promotional calendars
  • Scale high-performing promotions and amplify key brand moments
  • Launch geo-targeted campaigns to support underperforming locations
  • Support local store activations with smart paid amplification

Requirements

  • 7–8+ years of experience in digital marketing, growth marketing, or performance marketing
  • Proven experience managing multi-channel paid media (Meta, Google, YouTube, TikTok; CTV a plus)
  • Strong track record of owning budgets, agency relationships, and performance outcomes
  • Experience optimizing full-funnel performance (acquisition, conversion, attribution, and retention alignment)
  • Hands-on experience with Google Analytics (GA4), conversion tracking, and attribution modeling
  • Experience in multi-location, QSR, retail, or franchise environments strongly preferred
  • Familiarity with 3rd party delivery platforms (DoorDash, Uber Eats, Grubhub, ezCater), etc. is a major plus
  • Demonstrated ability to translate data into strategy and clear business decisions
  • Comfortable challenging partners and advocating for smarter testing, spend, and strategy
  • Highly organized, accountable, and execution-focused (you do what you say you’re going to do)

Benefits

  • Competitive salary range
  • Bonus potential based on performance
  • Comprehensive benefits package including medical, dental, and vision
  • Monthly Cafe Rio Rewards (eat for free!)
  • Work provided cell phone (or cell phone stipend, depending on preference)
  • Paid time off and holidays (because burritos taste better when you’re rested)
  • A high-performing, low-ego team that cares about results and each other