Responsibilities

• Communicate with clients on marketplace intelligence and partnership needs, ensuring alignment with client KPIs
• Manage daily client contact and requests, develop relationships with media partners, and present plan recommendations
• Liaise with internal teams, collaborate for knowledge sharing, and mentor/train associates
• Lead strategic media planning, KPI development, and partner negotiations using data and analytics
• Delegate and oversee plan development, manage budgets and client billing process
• Provide guidance on campaign oversight, reports, and client presentations
• Manage Analytics and Ad Ops relationship for proper tagging, reporting, and optimization
• Secure best marketplace pricing, foster relationships with media partners, and master investment strategies

Requirements

• Experience across a variety of media channels
• Fundamental understanding of media tools as well as syndicated tools
• Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies
• Experience with campaign management/ad serving technology: Double Click DART, Atlas DMT, and/or Media Mind
• 4+ years of experience in digital media planning
• Preferred working knowledge of third-party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others
• Ability to communicate concisely and clearly both orally and in writing
• Ability to delegate and oversee Associates and Negotiators workload
• Prior experience on a pharmaceutical client

Preferred

• Prior experience on a pharmaceutical client
• Ability to delegate and oversee Associates and Negotiators workload
• Ability to communicate concisely and clearly both orally and in writing