Responsibilities

• Communicate with clients on marketplace intelligence, negotiation, and partnership needs, aligning with client KPIs
• Maintain daily client contact, manage requests, and foster relationships with media partners
• Present plan recommendations, identify new opportunities, and collaborate with internal teams
• Act as a key liaison, mentor associates, and ensure high-quality work standards
• Lead strategic media planning, participate in KPI and RFP development
• Manage partner negotiations, oversee budget and billing, and maintain campaign oversight.
• Provide guidance on reports and presentations, manage Analytics and Ad Ops relationship.
• Secure competitive marketplace pricing, foster strong media partner relationships, and apply knowledge of MAGNA's investment strategies

Requirements

• Fundamental understanding of media tools as well as syndicated tools
• Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies
• Ability to delegate and oversee Associates and Negotiators workload
• Experience with campaign management/ad serving technology: Double Click DART, Atlas DMT, Media Mind
• Experience across a variety of media channels

Preferred

• Working knowledge of third-party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others
• Ability to communicate concisely and clearly both orally and in writing
• 4+ years of experience in digital media planning