Manager, Digital Paid Media at Tire Discounters, Inc. | Cincinnati, OH

Manager, Digital Paid Media

Cincinnati, OH (On-site)

Salary Not AvailableManager6+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize paid media across search, social, and programmatic channels, coordinating with CRM and brand to drive measurable growth while managing agency relationships and data-led decision making.

Own end-to-end paid media across Google/Microsoft/Meta with QA, tracking, and landing experiences.
Partner on cross-channel planning with organic, CRM, and brand, and oversee agency performance.
Translate platform data into actionable recommendations, build real-time dashboards, and drive incident responses.

Job Description

Develop and execute the paid digital media plan across paid search, paid social, programmatic, and emerging channels.
Set channel-level KPIs, budget allocations, and quarterly investment plans aligned to business priorities.
Partner with the Director on cross-channel planning, mix decisions, and integration with organic, CRM, and brand work.
Stay current on platform releases, optimization tools, and shifts in consumer search behavior, including the impact of AI Engine Optimization (AEO) and Generative Engine Optimization (GEO) on paid search performance.
Lead day-to-day campaign management across Google Ads, Microsoft Advertising, Meta, and other platforms.
Build and maintain structured QA processes for campaign launches, UTM tagging, landing page validation, and creative rotation.
Drive ongoing optimization across bidding, audiences, creative, and landing experiences.
Use automation tools to improve performance and efficiency.
Serve as the primary internal counterpart for the paid media agency, holding the agency accountable for strategy quality, execution, and timely delivery.
Manage direct platform relationships with Google, Microsoft, and Meta account teams.

Bachelor’s degree in marketing, advertising, business, or a related field, or equivalent experience.
6+ years of progressive paid digital media experience, with hands-on time inside the major platforms.
Deep, hands-on expertise across paid search (Google Ads, Microsoft Advertising) and paid social (Meta, TikTok, others).
Strong working knowledge of programmatic, display, and emerging paid digital channels.
Comfort with Quartile, Skai, or other paid search platforms that scale across many locations and product categories.
Strong analytical skills including the ability to interpret platform data, build dashboards, and defend trade-off decisions.
Excellent QA discipline, with a track record of catching platform and tagging issues before they impact business performance.
Solid understanding of attribution, incrementality, and conversion measurement.
Strong written and verbal communication, with the ability to translate complex platform topics for non-technical leaders.
Comfortable holding external agencies accountable for strategy, execution, and outcomes.
Working knowledge of how AEO and GEO trends affect paid search behavior and economics.
Detail-oriented, process-driven, and able to manage multiple parallel campaigns and platforms without losing quality.
Experience with multi-location retail or services brands strongly preferred.
Demonstrated success managing seven-figure paid media budgets.
Experience with scaled paid search tools (Quartile, Skai, Marin, or similar) preferred.

Agency experience is strongly preferred, ideally across multiple brands and verticals.

Tire Discounters, Inc.

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001

Boston, Massachusetts, USA

2.2K employees (101 in marketing)

myjobs.adp.com/plymouthrock/cx/job-listing