Responsibilities

• Lead end-to-end execution of integrated digital media campaigns across channels such as META, TikTok, YouTube, DSP & more, ensuring accuracy, consistency and alignment with business goals.
• Collaborate with Analytics teams to co-develop a comprehensive media reporting framework designed to track KPIs and performance across campaigns.
• Build and maintain strong relationships with Walmart media teams to drive alignment, visibility, and executional excellence as VIZIO continues integrating within Walmart
• Oversee relationships across multiple agency partners to ensure efficient planning, trafficking, reporting, and optimization.
• Champion paid media initiatives by developing KPI-rooted plans that deliver measurable results across VIZIO’s Device and Platform businesses.
• Partner cross-functionally with Product Marketing, B2C Marketing, Analytics, Finance and external agencies to connect media plans to total brand strategy.
• Oversee the development of campaign briefs, trafficking documentation, timelines and performance reviews to ensure smooth execution across channels.
• Identify optimization opportunities and process improvements to evolve VIZIO’s paid media strategy and operational excellence.
• Support the alignment of VIZIO Events to overarching marketing priorities and key moments, helping bring to life various consumer-facing events

Requirements

• Hands-on experience managing paid media campaign execution and optimization.
• Strong understanding of paid media KPIs, reporting and performance measurement.
• Experience working with media agencies and/or retail media partners
• Highly detail-oriented with the ability to manage multiple campaigns, timelines and stakeholders.
• Strong cross-functional collaboration skills and a process-driven mindset.

Preferred

• Digital marketing (for example, affiliate marketing, display advertising)
• Working with a cross-functional team

Benefits

• At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.