Responsibilities

• Understand client strategies and align them with digital marketing efforts to meet client goals
• Setup and manage campaigns across Google Ads, Microsoft Ads, and Facebook Ads
• Own a specific set of client's digital marketing campaigns across all paid channels
• Manage campaign spending to ensure advertising stays within budget and achieves the client's KPI goals
• Review account performance and proactively make optimizations to ensure accounts are meeting KPIs and delivering against goals
• Provide search engine optimization (SEO) guidance to assist in the development of content strategies and ensure content is optimized based on SEO best practices
• Manage SEO strategies for client websites to ensure optimal performance and maximum rankings for targeted keywords through continuous auditing and competitive analysis
• Monitor Google Search Console and keyword rankings to ensure consistent organic results
• Create a cadence of consistent testing and optimizations across the digital user journey to ensure that all campaigns and digital channels perform at their best
• Optimize and grow paid media campaigns through testing (A/B and multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.

Requirements

• A minimum of 6 years experience within the digital marketing industries-with specific expertise in managing digital strategy across paid and organic channels
• Solid experience with Google Ads, Microsoft Ads, Meta Business Suite/Ads Manager, and Programmatic Display platforms-with experience using Demand Side Platforms (DSPs) preferred
• Knowledge of Google Analytics, Google Tag Manager and Google LookerStudio for data/conversion tracking and visualization
• Google Ads certified in Search, Display and / or Measurement
• Experience with SEO keyword research and optimization techniques
• Strong written and verbal communication, excellent analytical skills, and data-driven thinking
• Proficiency with G Suite applications (i.e., Google Sheets, Docs, Slides)
• Client-facing presentation skills with a high level of confidence in explaining digital marketing concepts and campaign strategies
• Strategic thinking, with the ability to understand business needs and adapt them to digital strategies
• Attention to detail and strong time management skills in a fast-paced business environment

Benefits

• Work from the comfort of your home office (this is a fully remote position).
• Join a close-knit, supportive team that values your contributions and encourages professional growth-and has fun together at agency outings, gatherings, and industry awards events.
• Professional development planning, coaching, and mentoring program for every team member.