Responsibilities

• Leads the development and execution of Pottery Barn Kids social media strategy across all channels, including influencer partnerships.
• Drives community engagement and brand affinity through strategic content, deep knowledge of industry trends and platform dynamics, and data-driven audience insights.
• Owns social media innovation and delivers measurable improvements in key performance metrics to achieve growth objectives.
• Develop and own the brand's social media roadmap, translating business objectives into platform-specific strategies and content frameworks
• Partner with cross-functional partners (Email Marketing, Creative, Video, Site & Brand Merchandising, CRM, Paid Social) to ensure social integration across all brand touchpoints
• Identify and capitalize on emerging platform features, trends, and opportunities to maintain competitive advantage
• Own and manage social media budget, strategically allocating resources across influencer partnerships, UGC generation, and product seeding to maximize impact and drive operational efficiencies
• Build and manage influencer strategy, including partner identification, negotiation, contract management, and performance evaluation
• Oversee influencer content calendar and deliverables, ensuring brand alignment and ROI
• Develop scalable processes and tools for partnership tracking and reporting

Requirements

• 4+ years of social media management experience, with at least 2 years in a strategic or senior-level role
• Proven track record of developing and executing successful social media strategies that deliver measurable business results
• Demonstrated experience managing budgets (minimum $100K+ annually) and vendor relationships
• 1+ years of people management experience, including mentoring and developing team members
• Strong interpersonal skills— “team mindset” — with the ability to establish effective relationships with all levels within the company
• Effective time and project management skills, with ability to organize, prioritize, delegate, and execute efficiently
• Highly creative and self-motivated, with strong conceptual and decision-making skills
• Bachelor\'s degree required, concentration in Marketing, Communications, Journalism, or related field preferred
• Expert-level knowledge of major social platforms (Instagram, TikTok, Facebook, Pinterest, YouTube) including algorithm changes, best practices, and emerging features
• Strong copywriting and content creation skills with editorial experience in branded content
• Strong video production and editing skills with ability to capture and create compelling social-first content in relevant environments, including PBK retail locations and brand photo shoots
• Willingness and ability to travel to local PBK retail stores and on photoshoot locations to capture authentic, on-brand content that supports seasonal campaigns and business initiatives
• Experience with social media management platforms (Sprinklr, Hootsuite, Later, etc.) and analytics tools
• Proficiency in content creation tools (Canva, Adobe Creative Suite basics, video editing software)
• Proficiency in Excel and PowerPoint for reporting and presentation development
• Excellent written and verbal communication skills with ability to present to senior leadership
• This role requires being onsite in the San Francisco office

Preferred

• Experience with influencer partnerships
• Travel willingness
• Bachelor's degree in Marketing, Communications, Journalism, or related field preferred

Benefits

• A generous discount on all WSI brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health
• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development
• Advisor (Mentor) program