Manager, Digital Marketing

Dallas, TX (Remote)

Salary Not AvailableManager8+ years expFull time

Posted 3 months ago

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Job Summary

Drive growth-focused digital marketing leadership by overseeing team performance, strategy execution, and cross-functional alignment to business goals.

  • Must-have: 8–10+ years of digital marketing with 4+ years in people management.
  • Standout: Track record in high-growth environments and cross-functional program leadership.

Job Description

Responsibilities

  • Lead, mentor, and grow the Digital Marketing team, ensuring alignment to business priorities, clarity of goals, and professional development
  • Foster a high-performance culture built on accountability, collaboration, and innovation
  • Drive digital marketing programs that directly fuel business growth through:
  • Recruiting and activating new affiliates in the affiliate program
  • Launching campaigns that generate trials of the platform
  • Executing ticket sales and promotional marketing for events and ongoing campaigns
  • Own the cadence and execution of promotional campaigns, ensuring the right customers receive the right message at the right time
  • Build and optimize customer lifecycle touchpoints, from lead capture to trial conversion to product adoption
  • Establish and monitor KPIs such as trial conversion and adoption metrics
  • Translate performance data into actionable insights, driving continuous optimization across channels
  • Provide regular reporting and executive-level insights that connect marketing performance to business outcomes

Requirements

  • 8–10+ years of experience in digital marketing, with at least 4+ years in a people management role
  • Demonstrated success leading digital marketing teams in high-growth environments
  • Proven track record of designing and executing strategies that drive measurable business outcomes
  • Strong expertise in paid digital channels, SEO/SEM, social, and marketing automation
  • Experience managing budgets, marketing operations, and cross-functional initiatives
  • Bachelor’s degree in Marketing, Business, or related field (MBA preferred)

Benefits

  • Collaborative Culture: Be part of a team that values creativity, innovation, and teamwork
  • Impactful Work: Shape the future of marketing for thousands of agencies worldwide
  • Career Growth: Opportunities to learn, grow, and advance in a dynamic, fast-growing company
HighLevel logo

HighLevel

Meet the AI-powered platform powering 2M+ agencies and businesses worldwide.⚡ Try it. Scale it. Own it. → https://www.gohighlevel.com/quick-linksOne white-labeled marketing app to rule them all. HighLevel is everything your business needs to succeed!Capture leads using our landing pages, surveys, forms, calendars, inbound phone system & more!Automatically message leads via voicemail, forced calls, SMS, emails, FB Messenger & more!Use our built in tools to collect payments, schedule appointments and track analytics!

Founded in 2018
Dallas, Texas, USA
1.9K employees (129 in marketing)

Traffic Signals

Monthly Visitors
8.5M
Monthly Google Ads Budget
$2.1M
Traffic Source Mix
Search
19.2%
Direct
74.9%
Referral
4.6%
Social
0.9%
Paid
0.3%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Team Size
78 (4% of company)
Median Career Experience
8 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$60M
Last Raise
$60M
Private Equity, 2 years ago

Funding History

  • Apr 2024
    Private Equity
  • Nov 2021
    Private Equity • $60M

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