Responsibilities

• Manages a team of digital marketing analysts and/or supervisors with a focus on setting objectives, plans, and tactics that directly impact the immediate or short-term (up to 1 year) digital marketing results.
• Oversees strategy execution across SEO, SEM, social media, email, and mobile marketing initiatives, ensuring alignment with business goals.
• Develops new digital marketing strategies, optimization processes, content standards, or operational plans in support of the organization’s broader business strategies.
• Defines best practices for campaign performance, audience engagement, and digital analytics integration.
• Works on problems and issues that require understanding and consideration of other disciplines, such as integrating digital marketing with cross-functional business initiatives, optimizing audience segmentation strategies, and refining brand positioning efforts.
• Solutions draw upon best practices based on expertise and involve analysis of multiple factors, including performance metrics, market trends, and competitive insights.
• Interacts with senior management on matters concerning the digital marketing function, department-wide initiatives, and customer engagement strategies.
• Influences and persuades others in sensitive, complex situations while preserving relationships, ensuring alignment on strategic priorities, marketing investments, and brand reputation efforts.
• Lead and manage a team of Email Marketing and Marketing Automation professionals, providing coaching, support, and ongoing development.
• Prioritize resources and assign team responsibilities to ensure timely and accurate campaign execution.

Requirements

• Education: Bachelor’s Degree in Marketing, Business, or related field.
• Experience: 5+ years of experience in digital marketing or marketing automation, including 2+ years in a people leadership position.
• Hands-on experience with Adobe Real-Time CDP, Adobe Target, and/or Marketo Engage (or similar platforms).
• Strong understanding of B2B demand generation and marketing automation best practices.
• Experience managing global or multi-region marketing programs.
• Deep knowledge of email marketing, lead nurturing, segmentation, scoring, and campaign automation.
• Strong project management and prioritization skills in a fast-paced environment.
• Excellent communication and collaboration abilities across technical and non-technical teams.
• Analytical mindset with strong skills in Google Analytics, Excel, and reporting tools (e.g., Google Looker Studio, Power BI, QlikView).
• Familiarity with data privacy regulations (e.g., GDPR, CCPA) and how they affect campaign targeting and data usage.

Preferred

• Previous experience working with cross-functional marketing, web, and sales teams.
• Comfort working with CRM systems (e.g., SAP C4C, Salesforce) and project management tools (e.g., Adobe Workfront, Asana, Jira).
• Understanding of SEO, taxonomy, and content tagging strategies and their influence on personalization and engagement.

Benefits

• Avantor offers a comprehensive benefits package including medical, dental, and vision coverage, wellness programs, health savings and flexible spending accounts, a 401(k) plan with company match, and an employee stock purchase program.
• Employees also receive 11 paid holidays, accrue 18 PTO days annually, are eligible for volunteer time off and 6 weeks of 100% paid parental leave (except in states that offer paid family leave).