Manager, Digital Marketing - Arista Records

New York, USA (On-site)

$70K/yr – $100K/yrManager3+ years expFull time

Posted 3 months ago

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Job Summary

Drive artist marketing campaigns and release coordination as a Marketing Manager, aligning brands across Sony Music teams.

  • Own end-to-end marketing for artist releases and asset delivery timelines.
  • Must-have: 3+ years in progressive music/entertainment marketing.
  • Standout: Cross-functional collaboration with artists, management, A&R, publicity, and DSP teams.

Job Description

Responsibilities

  • Manage music releases, maintain campaign timelines, and oversee release logistics.
  • Set up and maintain timelines of project needs and key dates/deadlines with all departments and oversee the timely delivery of those needs in partnership with various departments, including publicity, radio, etc.
  • Create marketing reports and communicate updates to brief teams on all release information and ensure results are communicated efficiently.
  • Participate in creative planning to create big marketing ideas and ensure a continuous flow of content surrounding each artist.
  • Work closely with artists and management, in partnership with the label's Marketing leadership, for campaign updates and communicate goals and plans for each release.
  • Partner with artists, managers, and all departments to create, maintain, and evolve artist brands.
  • Work with A&R and creative teams to gather all necessary assets to meet delivery deadlines.
  • Collaborate closely with team to formulate and implement digital plans, social media rollouts, and DSP campaigns.
  • Manage the creation and distribution of marketing tools.

Requirements

  • You’re a passionate music fan with at least 3 years of progressive marketing experience in the music/entertainment industry
  • Self-starter who adapts quickly to change and can work in a fast-paced, entrepreneurial environment.
  • An excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management
  • Creative thinker with a demonstrated ability to apply ideas strategically while working to a set budget and timeline.
  • Proficient with major social media platforms (including TikTok, Instagram, Twitter, Triller, Reddit and Snapchat).
  • Understanding of the DSP landscape and associated strategy and new tech platforms.

Marketing Team

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