Responsibilities

• Own the planning and execution of paid media strategies with a focus on PPC campaigns (Google Ads, Bing, LinkedIn, etc.).
• Build, launch, and optimize PPC campaigns, including keyword strategy, ad copy development, audience targeting, budget pacing, and bid management.
• Monitor and analyze PPC performance, generate regular performance reports, and deliver actionable insights to stakeholders.
• Manage reporting dashboards and compile weekly, monthly and quarterly summaries for leadership review.
• Collaborate with the SEO agencies to identify keyword synergies, optimize landing page content for both organic and paid performance, and ensure a cohesive search strategy across channels.
• Coordinate and maintain the website content calendar, ensuring timely updates to web pages, landing pages, and campaign content.
• Collaborate with creative teams and external partners to develop digitally optimized assets for paid media and web use (ad graphics, landing pages, banners, etc.).
• Track and report on key marketing KPIs across paid media, web, and other digital channels to inform future strategy.

Requirements

• Bachelor’s degree in marketing
• 5-6 years of experience in digital marketing with focus on paid media/PPC campaign management and background in SEO
• Hands-on experience managing PPC campaigns across platforms such as Google Ads, Bing, or similar.
• Experience with HubSpot or other CRMs
• Proficiency with web content management systems (e.g., WordPress, Drupal) and an understanding of SEO best practices.
• Experience with marketing analytics tools (e.g., Google Analytics, Looker Studio) for campaign reporting and insights.
• Excellent project management skills with strong attention to detail.
• High proficiency in Microsoft Office Suite, especially Excel and PowerPoint, for reporting and presentations.

Benefits

• Medical, Dental, and Vision insurance starting the first day of the month after you’re hired
• Competitive 401(k) match to help you invest in your future
• Enjoy 10 days of paid time off, plus 10 paid holidays and 2 floating holidays to recharge and celebrate
• We’re committed to your development with career advancement and professional growth