Responsibilities

• Lead development and execution of integrated digital strategies across paid and organic channels
• Own paid media planning across LinkedIn, Meta, X, search, and programmatic platforms
• Manage budgets, forecasting, pacing, and optimization to drive measurable results
• Translate campaign data into strategic insights and clear recommendations
• Ensure paid media strategy aligns with overall communications objectives and brand positioning
• Stay current on platform updates, targeting capabilities, and healthcare advertising considerations
• Oversee organic social strategy to ensure alignment with paid efforts and audience segmentation
• Guide content planning, community management, and channel best practices
• Lead social listening initiatives and influencer identification efforts
• Develop persona research and audience behavior insights to inform channel strategy

Requirements

• 4–6+ years of digital marketing experience within life sciences, biotech, pharmaceutical, or healthcare industries
• Strong hands-on experience managing paid media campaigns across social and search platforms
• Working knowledge of organic social strategy and community management
• Experience managing digital budgets and analyzing performance data
• Proficiency in analytics tools such as Google Analytics and platform reporting dashboards
• Experience with social listening and publishing tools (e.g., Netbase, Brandwatch, Sprout, Meltwater)
• Strong client-facing presence and presentation skills
• Excellent project management and written communication skills
• Ability to balance strategic thinking with hands-on execution

Benefits

• Competitive Compensation packages dependent on education and experience
• Comprehensive medical, vision, and dental healthcare benefits
• Generous PTO policy
• 401(k) plan
• Paid Parental Leave
• Commuter benefits & additional EOP offerings
• Flexible hybrid work schedule, 3 days in the office