Responsibilities

• Execute the overarching digital education strategy for Pureology, Mizani and Biolage to reach salon professionals. Strategic planning includes the following areas: Content, Platforms, Marketing, and Measurement
• Define and implement the digital education platform strategy, including framework development, best practices, and management of 3rd party partners. Key objective to drive reach of stylists and views of education content.
• Lead education content strategy and management, ensuring high-quality, engaging, and informative content across all digital platforms. Partner with internal content center who will lead production and creation on content needs. Plan & manage content production budget.
• Lead social education content strategies specifically for YouTube, TikTok, PPD Access and other relevant platforms. Liaise with SalonCentric for education content needs for site, social and Pro Beauty Central. Partner with Education and Marketing to align priorities and key industry trends. Includes content planning, research, SEO analysis, etc to ensure content is relevant.
• Partner with Brand and SalonCentric DDX teams to cross amplify education initiatives and drive stylists down the education/ purchase funnel via CRM and other opportunities.
• Monitor competitive digital education offerings to ensure we are offering best-in-class virtual Education. Act as a quick reference for Marketing team.
• Oversee the development and management of all assets and creative needs for marketing and promoting education initiatives. Channels include brand platforms, retailer platforms, SalonCentric, PPD Level Loyalty.
• Strategically plan and utilize marketing levers to support education initiatives with goal of driving ticket sales/signups, including media, CRM, social media, and other relevant channels. Manage any relevant fuel budget to support marketing levers and plans.
• Partner with Education training team to ensure education class offerings are positioned for success. Manage class names, descriptions, and assets for product detail pages (PDPs) for educational offerings.
• Ensure seamless integration of digital education plans within 360° marketing campaigns and new product launches.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in digital marketing, preferably within the beauty or salon industry.
• Proven track record of developing and executing successful digital education or content strategies.
• Deep understanding of social media platforms, content creation, and influencer marketing.
• Strong understanding of the Beauty Industry
• Proactive and results oriented thinker who would flourish in an entrepreneurial environment
• Proficiency in MS Word, Excel and PowerPoint programs.
• Communicates clearly and succinctly in both oral and written forms
• Ability to translate product initiatives into relevant, Pro-facing brand educational and social moments
• Agile and collaborative approach in a fast-paced, deadline-driven environment that may have shifting priorities.

Benefits

• Salary Range: $98,400-$140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) [*please keep only if applicable*]
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs