Responsibilities

• Serve as a strategic analytics partner across multiple client accounts, helping clients and internal teams answer complex measurement and performance questions.
• Support the development and implementation of measurement frameworks that align media investments with business objectives and client goals.
• Develop test-and-learn plans, optimization recommendations, and performance analyses that drive informed decision-making.
• Translate complex data into compelling stories, actionable insights, and strategic recommendations that improve marketing effectiveness and business outcomes.
• Confidently present findings, recommendations, and next steps to senior / exec -level clients and internal stakeholders.
• Apply critical thinking to determine the appropriate data sources, methodologies, and analytical approaches for each business challenge.
• Lead advanced analytics initiatives including incrementality testing, experimentation, media mix modeling, attribution analysis, forecasting, and customer analytics.
• Connect data across media platforms, conversion sources, web analytics tools, and business systems to develop a complete view of performance.
• Uncover insights and build the story in the data and communicate insights and opportunities with executive and internal stakeholders.
• Build and maintain queries, analyses, and reporting solutions to answer business-critical questions using media, behavioral, and performance data.