Drive programmatic activation leadership to plan, optimize, and report on digital media campaigns.

• Oversee day-to-day activation ops and budget management for programmatic campaigns.
• Provide inputs and guidance around campaign design, including success metrics and DSP usage.
• Coordinate closely with the activation team for efficient campaign setup, adjustments, and optimization.
• Work with Strategy to understand goals, address client needs, and communicate results and insights.
• Direct billing and reconciliation processes for programmatic spending.
• Implement BI tools and new capabilities (e.g., new data sources, measurement techniques).
• Provide expert consultation to vendors, internal teams, and clients.
• Ensure cross-functional alignment and governance across campaigns and data workflows.