Responsibilities

• Align Marketing Objectives: Ensure marketing objectives are aligned to revenue goals and interlocked with sales, strategically aligned across the buyer's journey, integrating inbound and outbound marketing efforts.
• Drive Growth: Build marketing strategies designed to drive growth, leveraging account-led and digital marketing tactics across geographies
• Develop Demand Generation Strategies: Design and execute demand generation strategies that integrate inbound and outbound touches, syndicate marketing content, and translate responses into sales opportunities.
• Apply Analytics: Apply analytics to better profile, target, and retarget prospects, ensuring marketing objectives are strategically aligned across the buyer's journey.
• Dynamically Adapt Campaigns: Continuously adapt campaigns to deliver higher quality responses and improve conversion rates.
• Lead and coach a high performing team of campaign managers and specialists

Requirements

• Strategic Demand Generation Expertise: Deep expertise in designing and executing modernized demand generation strategies that deploy buyer journey narratives, addressing buyer needs and wants, and integrating inbound and outbound touches.
• Advanced Analytics Application: Experience with applying advanced analytics to profile, target, and retarget prospects, ensuring strategic alignment of marketing objectives across the buyer's journey.
• Data-Driven Marketing Strategy Development: Deep expertise in developing data-driven marketing strategies that drive growth, leveraging account- and technology-based marketing tactics across geographies or within a specific geography.
• Campaign Optimization Expertise: Experience with continuously adapting campaigns to deliver higher quality responses and improve conversion rates, ensuring strategic alignment of marketing objectives.
• Revenue Technology Proficiency: Experience with leveraging revenue technology systems (Salesforce, Marketo, DemandBase etc.) for campaign activation and optimization
• People management experience required

Preferred

• Advanced Data Analysis Tools: Deep expertise in utilizing advanced data analysis tools to further refine targeting and personalization of demand generation strategies, enhancing overall campaign effectiveness.
• Marketing Automation Platforms: Experience with marketing automation platforms to streamline and optimize demand generation processes, improving efficiency and reducing manual effort.
• Regional Market Knowledge: Deep understanding of specific geographies and markets, enabling the development of targeted demand generation strategies tailored to local buyer needs and preferences.