Manager, Demand Generation - RethinkCare at RethinkFirst | Chicago, IL

RethinkFirst

Manager, Demand Generation - RethinkCare

Chicago, IL (Remote)

Salary Not AvailableManager5+ years expFull time

Posted 3 months ago

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Job Summary

Drive enterprise demand generation and marketing-sourced pipeline for RethinkCare across ABM, multi-channel campaigns, and partner programs.

Own the marketing-sourced pipeline target and demand-gen strategy for mid-market and enterprise.
Must-have: 5–8 years in B2B demand generation for long-cycle SaaS with ABM and intent playbooks.
Standout: Experience with 6sense, Clay, and cross-functional collaboration to accelerate funnel and revenue.

Job Description

Responsibilities

Own the marketing-sourced pipeline target for RethinkCare, with direct impact on pipeline creation and marketing’s contribution to bookings
Develop and execute the demand generation strategy across the full mid-market and enterprise buyer journey, from awareness and engagement through pipeline creation, and targeting HR, benefits, and C-suite decision-makers
Build and run ABM and intent-based playbooks using 6sense to identify and engage high-fit, in-market accounts at scale
Design and execute multi-touch campaign sequences spanning paid media, email nurture, webinars, events, and thought-leadership content to build pipeline within long, complex sales cycles
Manage budget allocation and pacing across channels to ensure consistent pipeline flow, cost efficiency, and alignment with quarterly and annual revenue targets
Develop repeatable, scalable playbooks for ABM, intent-based targeting, executive events, third-party conferences, and thought-leadership campaigns tailored to enterprise buying committees
Use Clay for enrichment, sequencing, and personalization at scale, building automated workflows that keep outbound and nurture motions running efficiently
Partner with content and creative teams to develop campaign assets, including whitepapers, case studies, webinar programs, and executive-level content that resonate with mid-market and enterprise personas
Own the lead nurture strategy: design, test, and optimize automated sequences that accelerate progression through the funnel and re-engage stalled opportunities
Develop and execute partner marketing strategies to drive sign-ups, adoption, and deeper penetration within key RethinkCare channel partners and strategic accounts

Requirements

5–8 years of progressive experience in B2B demand generation, with deep expertise in mid-market and enterprise, long-cycle sales environments
Proven track record of owning a marketing-sourced pipeline number and delivering measurable revenue impact in a SaaS company
Hands-on experience developing and executing ABM, intent-based, event, and thought-leadership playbooks targeting mid-market and enterprise buying committees
AI-first mindset with demonstrated experience building agentic workflows and leveraging AI tools (Claude, ChatGPT, or similar) to accelerate marketing execution, content production, and decision-making
Proficiency with ZoomInfo/Clay for data enrichment, personalization, and workflow automation
Strong command of funnel math, conversion rates, deal velocity, and leading indicators in environments with 6–12+ month sales cycles
Hands-on experience with HubSpot, Salesforce, ZoomInfo, 6sense, and Google/LinkedIn/Meta ad platforms
Experience working cross-functionally with shared services (content, creative, marketing ops) and external agency relationships for paid media and SEO/AEO
Experience in partner marketing building co-marketing programs, driving adoption and penetration within channel partners, and measuring partner engagement and activation metrics
Analytical rigor with the ability to go beyond reporting, interpreting data to surface insights, diagnose root causes, and build actionable plans
Strong written and verbal communication skills, with the ability to present campaign performance and pipeline health to leadership

Benefits

Generous health, dental, & vision benefits package
Flexible paid time off
11 paid company holidays
401k + matching
Parental leave
Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional resilience, and personal wellbeing

RethinkFirst

3.5 Glassdoor

RethinkFirst aims to provide enterprises, families, educators, payors, and behavioral healthcare providers affordable, best practice treatment solutions for children with special needs. Rethink is unique in our foot-print offering clinical support, best-practice tools, and research-based content via technology to all market segments, reaching more children with special needs than any other solution.Our platforms support curriculum planning, professional development, parent training, and tracking of progress. Through video and online tools, we bring to life best practice teaching, treatment, and intervention strategies that help educators, parents, and clinicians personalize instruction for every child.Rethink's award-winning solutions are currently being used by employers, the US Department of Defense, Managed Care, Medicaid, federal, state and social service agencies, public school districts, and families nation- and worldwide.

Founded in 2007

New York, New York, USA

170 employees (16 in marketing)

www.RethinkFirst.com

62% recommend to a friend

77% CEO approval