Responsibilities

• Plan, launch, and optimize demand generation campaigns across paid media, email nurture, digital channels, and event sponsorships to build pipeline for Betterment’s 401(k) sales organization
• Manage agency relationships , media performance, and budget pacing across SEM, programmatic display, and paid social
• Own audience targeting, segmentation, and nurture strategy across target-account and lifecycle motions
• Partner with RevOps on lead routing, scoring workflows, and marketing automation
• Drive optimizations across lead, MQL, and pipeline metrics
• Collaborate with business development, sales, creative, product, PR, compliance, etc.
• Maintain social proof program , creating case studies and ensuring growth of our reviews and awards strategies