Responsibilities

• Own the strategy, planning, and execution of SMS marketing campaigns and automated lifecycle journeys
• Develop and evolve the long-term mobile marketing roadmap, including future app push notification strategy
• Concept and write compelling copy for all mobile touchpoints, ensuring brand voice consistency across SMS campaigns and lifecycle messaging
• Partner closely with the Email Marketing Manager to ensure cohesive cross-channel messaging, cadence, and customer experience
• Build audience and messaging strategies that support acquisition, conversion, retention, loyalty engagement, and reactivation goals
• Identify opportunities to personalize messaging and improve customer relevance across lifecycle stages
• Analyze mobile marketing performance and customer behavior trends to optimize engagement and revenue contribution
• Partner with Analytics and CRM teams to evaluate channel incrementality and customer impact
• Develop testing strategies to measure lift, saturation, conversion impact, and customer fatigue across channels
• Make data-driven recommendations around send strategy, segmentation, and promotional effectiveness

Requirements

• Experience managing SMS platforms such as Attentive, Braze, Klaviyo , Salesforce Marketing Cloud, or similar
• Strong understanding of lifecycle marketing, customer segmentation, and retention strategies
• Experience analyzing campaign performance and translating data into actionable business recommendations
• Familiarity with incrementality testing, holdout testing, attribution models, and customer behavior analysis preferred
• Strong cross-functional collaboration and project management skills
• Highly detail-oriented with strong organizational and operational execution abilities
• Excellent communication and presentation skills
• Experience with app push notification strategy or mobile app marketing is a plus
• Bachelor’s Degree
• 5+ years of experience in CRM, lifecycle, or mobile marketing, with direct ownership of SMS marketing programs