Manager, CRM Marketing at Extended Stay America | Charlotte, NC

Manager, CRM Marketing

Charlotte, NC (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own CRM strategy, data integrity, and cross-channel activation, turning data into actionable segmentation, scoring, and governance that informs decisions across Marketing, Sales, IT, and Revenue.

CRM governance and vendor partnerships across Email, SMS, Push, and web to drive targeted campaigns.
Data architecture, segmentation, and attribution to fuel cross-department strategy and decision making.
Robust dashboards and regular analyses plus a test-driven culture to optimize channel performance.

Job Description

Responsibilities

Partner with the Senior Director of Marketing in the development of the customer journey contact strategy across multiple channels, including web, display, email, SMS, push, social, etc.
Serve as the organization's primary point of contact for our CRM vendor
Guide the integration of systems with the CRM database, ensuring optimal data structure and accurate mapping
Maintain and monitor CRM data flow across systems to ensure timeliness and accuracy
Partner with our CRM vendor to develop and refine consumer scoring algorithms regarding purchase propensity, price elasticity, and LTV
Perform regular and ad hoc data analyses on our database to inform the company on our consumer and to aid in strategy development across departments
Identify consumer purchase trends and provide segmentation recommendations to improve conversion and profitability
Develop and maintain a robust reporting dashboard
Regularly present to leadership on current state, analytical findings, and future roadmap of the CRM platform
Enable constant testing and optimization across channels via production of data analyses and segmented audiences

Extended Stay America

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001

Boston, Massachusetts, USA

2.2K employees (101 in marketing)

myjobs.adp.com/plymouthrock/cx/job-listing