Manager, CRM & Loyalty - WSS at Foot Locker | Gardena, CA | $100K/yr – $120K/yr

Foot Locker

Manager, CRM & Loyalty - WSS

Gardena, CA (Hybrid)

$100K/yr – $120K/yrSenior Level4+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and scale a cross channel CRM and loyalty engine across retail and ecommerce, turning data into personalized journeys that lift retention and LTV.

CRM & Loyalty Strategy: design end-to-end lifecycle across in-store, online, email, SMS, push, and syndication; automate journeys for acquisition, onboarding, retention, and win-back.
Data & Personalization: unify ESP/CDP/SMS data, build scalable segmentation by lifecycle, behavior, value and DMA; power cross-channel campaigns.

Job Description

Responsibilities

Build & Scale CRM Infrastructure
Develop and evolve WSS’s CRM & Loyalty lifecycle marketing strategy from the ground up
Define and verify data flows across ESP, CDP, SMS platforms, and analytics tools
Partner with marketing and IT/data teams to ensure clean, reliable, and actionable customer data
CRM & Loyalty Strategy & Lifecycle Execution
Oversee end-to-end lifecycle strategy across all customer touchpoints, including in-store (POS), online (My Account), email, SMS, push channels, and advertising syndication
Design and launch automated journeys (acquisition, onboarding, retention, win-back)
Drive personalization using behavioral, transactional, and engagement data
Segmentation & Customer Intelligence
Build scalable segmentation frameworks tied to lifecycle stage, purchase behavior, customer value, demographic, DMA, etc.

Requirements

4-5 years of experience in CRM, loyalty, lifecycle marketing, or marketing technology within retail or eCommerce
Proven experience building or significantly restructuring CRM programs from the ground up
Ability to evaluate, implement, and optimize best-in-class tools across the CRM and data stack—not just operate within existing systems
Hands-on experience with modern CRM & loyalty ecosystems, including platforms such as Attentive and Salesforce Marketing Cloud
Strong familiarity with data infrastructure, including Snowflake or similar warehouse solutions and/or Power BI
Experience activating and integrating customer data across CDPs/DMPs and identity platforms such as LiveRamp
Exposure to personalization and testing tools such as Nosto
Deep understanding of segmentation strategy, lifecycle design, and CRM performance measurement
Experience in high-volume retail environments (footwear, apparel, or similar) strongly preferred

Preferred

Experience in high-volume retail environments (footwear, apparel, or similar) strongly preferred
We’re looking for individuals who will help define how we understand, engage, and retain our customers at scale. What success would look like with candidates with a builder mentality: A scalable, integrated CRM ecosystem that supports personalized, data-driven marketing; Clear segmentation and lifecycle strategies that drive measurable revenue growth; Increased retention, repeat purchase rate, and customer lifetime value; Seamless alignment between CRM, retail stores, and digital channels

Benefits

Paid Time Off, Paid Parental Leave
Life, Medical, Dental, and Vision Coverage - Individual and Family Plans
Self-Development & Recognition Programs
Bonus Incentive Program
Advancement Opportunities
401k Retirement Plan and HSA Contributions
30%-50% Employee Discount - Friend & Family Events
Community Engagement Opportunities

Foot Locker

3.6 Glassdoor

Foot Locker, Inc. is a leading footwear and apparel retailer that unlocks the “inner sneakerhead” in all of us. With approximately 2,500 retail stores in 26 countries across North America, Europe, Asia, Australia, and New Zealand, and a franchised store presence in the Middle East and Asia, Foot Locker, Inc. has a strong history of sneaker authority that sparks discovery and ignites the power of sneaker culture through its portfolio of brands, including Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos. Our corporate headquarters is in New York City. We have domestic U.S. offices in St. Petersburg, FL; Camp Hill, PA; Junction City, KS; Los Angeles, CA; and Wausau, WI. Our European head office is in Utrecht, The Netherlands and is staffed with professionals from over 30 different countries who live, eat and breathe sneakers. Our Asia Pacific head office is based in Brisbane, Australia. Together, we are a team of customer-obsessed-sneaker-experts responsible for creating meaningful connections and unrivaled experiences with the diverse communities we service. We play to win and succeed as a team. We attribute our success to the drive and intelligence of our team members. We firmly believe that “everyone leads” at Foot Locker and are committed to leveraging the passions of our leaders across the globe. We offer our team members tools and resources to build their capabilities and cultivate a path for their career growth. We have and will continue to succeed as a great company through these ideals and strong leadership. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you’ve come to the right place. To learn more about the incredible impact we’re making on both our local and global communities, visit our Foot Locker LinkedIn Life pages.

Founded in 1974

New York, New York, USA

11K employees (421 in marketing)

www.footlocker-inc.com

84% recommend to a friend

97% CEO approval