Responsibilities

• Content Strategy: Architect and scale a comprehensive, persona-driven B2B content strategy tailored to engage and convert potential enterprise customers across various industries.
• Multi-Touch Journeys: Map out complex, multi-touch content lifecycles that nurture enterprise prospects through every phase of the marketing funnel.
• Cross-Functional Alignment: Partner with internal B2B product, sales, and marketing stakeholders to align messaging with enterprise customer pain points and business goals.
• Panelist Recruitment Strategy: Own the end-to-end panelist recruitment content funnel — from awareness through conversion — with a relentless focus on volume, quality, and cost efficiency
• Creative Guidance: Provide clear, high-level creative direction and copy oversight across all consumer and enterprise touchpoints to ensure output is optimized for conversion.
• Agency & Freelancer Management: Function as the primary lead for external agency partners and freelancers, briefing them clearly, reviewing their work critically, and ensuring all output meets brand guidelines.
• Workflow Optimization: Establish and oversee efficient production workflows and asset management systems to ensure all content assets are versioned, approved, and delivered to channel owners on time.
• Testing Agendas: Collaborate closely with Demand Generation managers to execute a structured content testing agenda targeting headlines, formatting, messaging angles, and CTAs.
• Data-Driven Iteration: Performance-analyze content metrics, translating performance data into actionable adjustments for future agency briefs and creative strategy improvements.

Requirements

• Experience: 6–9 years of experience in content strategy, lifecycle marketing, or brand strategy with a proven mix of B2B enterprise and B2C performance marketing focus.
• Strategic Direction Mindset: Strong ability to concept, art direct, and guide copy strategy through external partners, rather than executing production yourself.
• Agency Management Expertise: Proven track record of managing external agency relationships, setting clear KPIs, and keeping creative production high-volume and high-quality.
• Multi-Channel Fluency: Deep understanding of how content needs to be adapted for different channels, with distinct strategic knowledge of Meta, TikTok, programmatic display, email, and direct mail.
• Analytical Capabilities: A test-and-learn mindset with the fluency to interpret multi-touch and performance marketing data to make calculated content decisions.
• Technical & Collaboration Tooling: Expert-level proficiency in Google Workspace. Familiarity with design and review tools (e.g., Adobe Creative Suite, Figma) to effectively evaluate agency deliverables.
• AI Integration: Strong working knowledge of AI tools (e.g., Claude, ChatGPT, Midjourney) to accelerate your own ideation, prompt development, and strategic framework mapping.
• Communication Skills: Expert-level written and verbal English communication skills, allowing you to establish authoritative messaging guardrails and present strategies confidently to senior stakeholders.
• Project Leadership: Highly collaborative mindset with a demonstrated ability to manage multiple complex initiatives simultaneously while maintaining strict deadlines.

Nice to Have

• Experience in panel recruitment, audience research, or consumer incentive programs.
• A strong background overseeing direct response creative or direct mail pipelines.
• Demonstrated experience creating or directing content designed to engage diverse and multicultural US audiences.
• Familiarity utilizing Digital Asset Management (DAM) systems and enterprise creative workflow tools.

Benefits

• Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy.
• Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.