Responsibilities

• Translate brand briefs into innovative, effective, and actionable tactical plans
• Work in partnership with the client's and planning team to provide insight into investment activation opportunities based on the client's goals, objectives, insights, and strategy
• Lead key vendor relationships throughout the course of the campaign and pass along optimization notes from vendors to Attention team to drive campaign efficiencies and effectiveness
• Work alongside Marketing Science to manage brand research studies, determine KPI considerations and report key findings
• Participate and drive weekly status meeting with Attention, Marketing Science and Retail partners to ensure live campaigns are performing and pacing up to brand standards
• Build stories through data by working with digital investment teams to present quarterly campaign performance reviews
• Work in large data sets and communicate with the Attention team the findings, write insights based on the findings, and work with the OMD Investment team to build a knowledgeable story from the data
• Manage and train junior staff members and ensure best practices are being adhered to maximize investments
• Digital planning, campaign performance, trafficking, billing, and other day-to-day tasks
• Train incoming staff about all three digital channels as well as teaching the intricacies of the landscape

Requirements

• Bachelor’s degree, preferably with a concentration in Advertising, Marketing, Communications, or related field
• 3+ years of digital media buying, negotiation and implementation experience in an agency environment is required
• Aptitude for mathematical concepts and an understanding of the digital marketplace
• Avid explorer and user of multi-digital vehicles; knowledge of the relationship opportunities between on‐and‐offline media
• Able to understand application and use of industry tools such as (DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc.)
• Excellent presentation, verbal, and written skills

Benefits

• This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
• health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.