Responsibilities

• Own the content strategy and monthly roadmap, aligned to product launches, events, and trending topics. Communicate, maintain and enforce an editorial calendar that keeps the team focused and on schedule.
• Lead the production of high-quality and engaging content across a variety of formats, including blog posts, web pages, research reports, case studies, infographics, and videos. Uphold the bar for accuracy, voice, and editorial standards.
• Partner with our in-house team to optimize content for search visibility and AEO to drive site traffic and qualified conversions.
• Collaborate with subject matter experts to develop thought leadership content that earns SpyCloud recognition as the authoritative voice in identity threat protection.
• Develop assets that support lead generation and nurture campaigns in collaboration with the demand gen and product marketing teams.
• Plan and execute multi-channel distribution strategies across web, email, and social channels.
• Map content to target personas and key verticals, tailoring messaging to specific pain points and buying triggers.
• Analyze content performance metrics and use data to optimize content strategies and prioritize the highest-impact content.
• Lead and mentor a team of content creators and agency partners, fostering a collaborative and high-impact creative culture.
• Serve as a steward of SpyCloud's editorial voice and content standards across all channels and contributors.