Responsibilities

• Advocacy & Influencer
• - Manage multiple influencer relationships and campaigns across both categories – casting, content review, maintaining budget, creator boosting and usage
• - Oversee & give input on Influencer strategy, 360 moments, timelines and boost paid and organic influencer strategy in social channels
• - Exhibit expertise in social trends and the online supplement landscape to ensure we’re leveraging top creators in a timely and on-trend way
• - Develop socially-driven programs in collaboration with HCP Marketing experts to drive awareness and sales lift conversion
• - Help develop strategy for new and emerging platforms (TikTok Shop, Affiliates, etc.)
• - Develop strategies to breakthrough and compete in the wellness social landscape
• - Manage ongoing relationships with key post-production partners to edit, iterate and optimize creative for use in media
• - Storyboard and propose cutdowns of influencer content for use in paid media on Meta, YouTube programmatic and other placements as necessary
• - Own recommendations and asset tracking documentation for overall paid content strategy – boosting, cutdown, content swaps – and ensure alignment from marketing

Requirements

• 8-10 years' experience in Social Media, Influencer Relations and Paid Media experience for a consumer brand (in-house or agency) – ideally in the wellness space
• Ability to work cross-functionally and develop big picture strategy to grow the Metagenics brand love. Complex role at the intersection of Integrated Marketing Communications, Marketing/Digital Marketing, Customer Marketing, E-commerce and Agency Partners
• Ability to be resourceful and scrappy while working within brand guidelines to produce high quality in-house content
• Expert in social and digital landscape
• Experience in photography and editing a plus
• Ability to effectively work in a matrixed environment – Brand, Digital, Global Marketing
• Creative skills to develop new content & out-of-the-box thinking a must
• Ability to manage multiple vendors and work with business partners on new innovations as well as best practices
• Strong analytics skills.
• Experience with tools like NetBase, Rival IQ, SproutSocial, SemRush and Aspire, is a plus

Preferred

• Experience in photography and editing a plus
• Experience with tools like NetBase, Rival IQ, SproutSocial, SemRush and Aspire, is a plus
• Ability to be resourceful and scrappy while working within brand guidelines to produce high quality in-house content
• Ability to effectively work in a matrixed environment – Brand, Digital, Global Marketing

Benefits

• Medical, dental, vision
• Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan
• STD, LTD, Basic Life AD&D coverage
• 401k + employer matching
• Vacation and Sick Time
• 2 Volunteer Days off per year
• Emergency evacuation time off
• 11 paid company holidays
• 1 Floating holiday to celebrate your birthday or important religious/holiday to you
• Quarterly product allowance to use towards your favorite Metagenics products!
• Product discount