Responsibilities

• Primary day-to-day lead for client and partner relationship on select retailer(s), responsible for ensuring the effective and efficient running of relevant retail media programs
• Attends client and retail partner meetings on ongoing basis, interfacing as needed with middle management level during meetings and presentations, whilst supported by the Associate Director
• Works closely with key retail media partners to maintain optimal working relationship, and collaborates on new ways to drive client’s business at that retailer
• Oversee the client’s media investment on select retailer(s) across key eCommerce and omni-channel retail media platforms including (Amazon, Walmart, Target, Kroger, Instacart…), and retail networks such as (CitrusAd, Criteo, Quotient…)
• Works closely with the Associate director to develop thought leadership (keep client and wider agency teams reprised of key industry updates & trends) and opportunities that will drive client business results
• Work with Associate Director to create total business reviews and deliverables (QBRs, Annual Planning, etc.)
• Be the subject matter expert for your retail specialisms and educate teams and clients on the retail media environment
• Collaborate with wider planning and investment teams (Programmatic, Search, Social, Video), especially as retail and brand media increasingly overlap
• Develop a complete understanding of your respective retail client’s goals, markets, needs and expectations
• Working closely with multi-team fields, support and run complex marketing analysis, such as advertising efficiency, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and return on investment measurement
• Responsible for leading and developing Senior Analysts and Analysts
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
• Enable continuous development of Commerce specialists on your team, including marketplace training and certification, as well as account management excellence
• Understand all relevant tools for management, reporting, analytics, and competitive analysis (Ex. Skai, Pacvue, Profitero, ComScore, Numerator)
• Work in conjunction with Associate Director/Director to develop and sell through proprietary Publicis and Spark tools, tech, and frameworks