Responsibilities

• As a Manager, Commerce Social, you will be responsible for leading the operational management and strategic execution of commerce-driven paid social campaigns across retail media and social platforms.
• Oversee campaign performance, mentor junior team members, and help drive integrated commerce social strategies that support client business goals across conversion, ROAS, traffic, and brand growth.
• Partner closely with internal strategy, analytics, creative, commerce, and client teams to develop and execute best-in-class commerce social activations across platforms such as Meta, TikTok, Pinterest, Instacart, Walmart Connect, Amazon, and other emerging retail media ecosystems.
• Contribute to account growth opportunities, process improvements, and strategic planning initiatives.
• Develop campaign forecasts, media plans, and strategic recommendations in partnership with Directors and senior leadership.
• Understand client business objectives, retail priorities, and commerce goals to build effective commerce social strategies and execution plans.
• Lead campaign planning, activation, optimization, pacing, and reporting across commerce and paid social platforms including Meta, TikTok, Pinterest, Amazon Ads, Walmart Connect, Instacart Ads, or other retail media ecosystems.
• Partner closely with strategy, creative, analytics, and commerce teams to develop fully integrated commerce media campaigns.
• Monitor, track, and evaluate campaign performance analytics based on key client KPIs including ROAS, conversions, traffic, and engagement.
• Deliver client-facing reporting, insights, and optimization recommendations on a regular basis.