Manager, Commerce Social

New York City, NY (Hybrid)

$60K/yr – $140K/yrManager3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and scale commerce social activations across retail media and social platforms, balancing strategy with hands on optimization for ROAS, conversions, traffic and brand growth.

  • Growth Infrastructure: Lead planning, activation, pacing and reporting across Meta, TikTok, Pinterest, Amazon Ads, Walmart Connect, Instacart Ads and other retail ecosystems.
  • Cross-Functional Ownership: Align with strategy, analytics, creative, and commerce teams to deliver integrated commerce social campaigns that meet client KPIs.
  • Performance & People: Monitor performance, deliver insights to clients, and mentor junior team members while pursuing account growth and process improvements.

Job Description

Responsibilities

  • As a Manager, Commerce Social, you will be responsible for leading the operational management and strategic execution of commerce-driven paid social campaigns across retail media and social platforms.
  • In this role, you will oversee campaign performance, mentor junior team members, and help drive integrated commerce social strategies that support client business goals across conversion, ROAS, traffic, and brand growth.
  • You will partner closely with internal strategy, analytics, creative, commerce, and client teams to develop and execute best-in-class commerce social activations across platforms such as Meta, TikTok, Pinterest, Instacart, Walmart Connect, Amazon, and other emerging retail media ecosystems.
  • This role will also contribute to account growth opportunities, process improvements, and strategic planning initiatives.
  • Develop campaign forecasts, media plans, and strategic recommendations in partnership with Directors and senior leadership.
  • Understand client business objectives, retail priorities, and commerce goals to build effective commerce social strategies and execution plans.
  • Lead campaign planning, activation, optimization, pacing, and reporting across commerce and paid social platforms including Meta, TikTok, Pinterest, Amazon Ads, Walmart Connect, Instacart Ads, or other retail media ecosystems.
  • Partner closely with strategy, creative, analytics, and commerce teams to develop fully integrated commerce media campaigns.
  • Monitor, track, and evaluate campaign performance analytics based on key client KPIs including ROAS, conversions, traffic, and engagement.

Requirements

  • Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
  • 3+ years of experience planning, buying, and optimizing paid social and/or commerce media campaigns.
  • Experience across platforms such as Meta, TikTok, Pinterest, Amazon Ads, Walmart Connect, Instacart Ads, or other retail media ecosystems preferred.
  • Strong understanding of commerce media KPIs, retail media strategy, and performance optimization.
  • Proven ability to build strong client relationships and contribute to account growth and success.
  • Prior experience mentoring or managing junior team members is preferred.
  • Excellent verbal and written communication skills, organizational abilities, multitasking capabilities, and attention to detail.

Preferred

  • Prior experience mentoring or managing junior team members is preferred.
  • Experience across platforms such as Meta, TikTok, Pinterest, Amazon Ads, Walmart Connect, Instacart Ads, or other retail media ecosystems preferred.

Benefits

  • Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
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WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Traffic Signals

Monthly Visitors
159.3K
Monthly Google Ads Budget
$9.9K
Traffic Source Mix
Search
34.3%
Direct
46.3%
Referral
10.7%
Social
5.7%
Paid
2.7%

Headcount Trend

Current headcount: ~30.1K

Marketing Team

Marketing Team Size
6,288 (21% of company)
Median Career Experience
10 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
21