Responsibilities

• As Manager of Commerce Media, you’ll manage the strategic components within an integrated Shopper Marketing campaign.
• You will lead a team of Sr Analysts and Analysts within the Digitas Search and Prevision capability team to establish performance metrics, report results and foster client and vendor relationships.
• You’ll identify optimizations, support the build of client decks and attend client meetings as the face of our digital media plans.
• Day To Day Your Role Includes
• - Serving as a primary contact for day-to-day clients
• - Spearheading the development of display strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy)
• - Oversee Sr Analysts and Analysts and ensure daily search campaign monitoring, optimization, reporting and testing
• - Establishing and driving paid shopper marketing best practices to assimilate across tactics and activations
• - Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
• - Write and deliver media strategies, and overseeing the translation of these strategies into final media recommendations

Requirements

• A four-year degree and 5 to 7 years of digital media experience, 4+ years of SEM/e-Commerce/Shopper Marketing experience
• Prior experience managing direct report(s) preferred
• Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Target, Amazon, Walmart, Kroger, etc. search or display experience preferred)
• Keen attention to detail and an analytical approach to achieving objectives
• Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them (i.e., Edge, Gradient, PriceSpider, Content Analytics, Stackline, Feedvisor)
• Understanding and experience with campaign automation tools (i.e., Skai (Kenshoo), Pacvue)
• Solid quantitative and research skills, and proven data interpretation capability
• Fluency with Microsoft Office (Word, PowerPoint, Excel).
• Excellent client presence and ability to lead discussions with internal and external leadership
• Strong ability to understand client objectives and how they translate into search and media strategies

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.