Manager, Campaign Analytics, PlutoTV

New York, USA (Unknown)

$98K/yr – $130K/yrManager4+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid media analytics at Paramount by turning data into actionable insights and guiding budget and targeting decisions.

  • Own end-to-end analytics translating campaign data into recommendations
  • Must-have: 4+ years in digital media with CM360, Google Ads, Facebook, and SQL/Python
  • Standout: Bridge BI/Marketing to improve workflows and drive business results

Job Description

Responsibilities

  • Analyze campaign performance and turn data into clear, actionable insights
  • Present findings to internal and executive teams in a compelling, easy to understand way
  • Ensure data accuracy through QA of raw campaign inputs and support data aggregation
  • Provide strategic recommendations on audience targeting, partner mix, and budget allocation
  • Maintain a process oriented approach while adapting to the evolving digital landscape
  • Continuously explore new tools, methods, and efficiencies to improve analytics workflows
  • Function as a bridge between BI/Data Engineering teams and translate to Marketing teams to solve improve workflows to deliver business results

Requirements

  • Bachelor’s degree
  • 4+ years of experience in digital media at a brand, agency, or related vendor
  • Background in marketing, advertising, ad tech, or analytics; entertainment streaming experience is a plus
  • Strong knowledge of digital paid media metrics, attribution, and performance benchmarks
  • Experience with ad servers (e.g., CM360) and paid media platforms (Google Ads, Facebook Business Manager, etc.), and familiarity with MMPs (especially Kochava)
  • Working knowledge of SQL, Python and/or R
  • Advanced data analysis skills using Excel, Tableau, Data Studio, or Looker, including dashboard creation and multi source data extraction

Preferred

  • Experience with web analytics tools such as Adobe Analytics or Google Analytics
  • Ability to create polished, visually engaging presentations in Google Slides, PowerPoint, or Keynote
  • Strong communication skills, enthusiasm, and a proactive work style
  • Ability to manage multiple projects and shift priorities as needed

Benefits

  • medical, dental, vision
  • 401(k) plan
  • life insurance coverage
  • disability benefits
  • tuition assistance program
  • PTO
Paramount logo

Paramount

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Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

Founded in 2021
Los Angeles, California, USA
1.3K employees (548 in marketing)
68% recommend to a friend
53% CEO approval

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$116.4K
Traffic Source Mix
Search
28.2%
Direct
52.9%
Referral
12.2%
Social
6%
Paid
0.4%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
348 (27% of company)
Median Career Experience
12 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
8

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