Manager, Business Analytics at Omnicom Media | New York City, NY | $90K/yr – $105K/yr

Omnicom Media

Manager, Business Analytics

New York City, NY (On-site)

$90K/yr – $105K/yrManager3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the analytics backbone for pharma and healthcare campaigns, turning data into action across HCP and DTC programs.

Campaign Analytics & Reporting own dashboards, KPI tracking, and cross-channel reporting to surface trends and optimization opportunities.
Measurement & Accountability help implement KPI frameworks and streamline analytics workflows for faster decisioning.
Translate analytics into business recommendations that improve audience engagement and media efficiency.

Job Description

Responsibilities

Campaign Analytics & Reporting: support analytics and reporting initiatives across HCP and DTC / patient campaigns
Develop dashboards, campaign reporting, KPI tracking, analytical summaries, and optimization reports
Monitor campaign performance and identify trends, risks, and optimization opportunities
Ensure accuracy and consistency of analytics deliverables across channels and campaigns
Measurement & Accountability Support: support implementation of client-specific measurement plans and KPI frameworks
Insight Generation & Optimization: analyze campaign and audience performance data to generate actionable insights and identify opportunities to improve engagement and channel performance
Workflow & Operational Management: manage day-to-day analytics workflows and reporting timelines
Cross-Functional Collaboration: partner with business analytics, audience strategy, data science, data management, comms design, and investment teams
Advanced Analytics Support: support implementation of emerging measurement methodologies including attribution, audience quality analysis, and incrementality

Requirements

3–5 years of experience in analytics, business intelligence, campaign analytics, or media analytics
Healthcare/pharma analytics experience preferred
Strong understanding of HCP media ecosystems, DTC / patient engagement analytics, campaign reporting, and media performance measurement
Experience with Tableau or BI platforms, Excel, SQL preferred
Familiarity with KPI frameworks, audience analytics, and optimization reporting
Strong analytical, organizational, and communication skills
Ability to manage multiple priorities in a fast-paced client environment

Preferred

Healthcare/pharma analytics experience preferred

Benefits

medical and dental coverage
401(k) plans
flex spending
life insurance
disability
employee discount program
employee stock purchase program and paid family benefits to support you and your family.

Omnicom Media

3.5 Glassdoor

Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

Founded in 1996

New York, Iowa, USA

14K employees (3,943 in marketing)

www.omnicommedia.com

60% recommend to a friend

74% CEO approval