Manager, Brand Strategy

New York City, NY (Remote)

$81K/yr – $111K/yrSenior Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own the synthesis of qualitative and quantitative research to uncover target audience patterns that inform Creative Briefs and long-term brand direction, then translate those insights into strategic briefs, workshops, and media-aligned plans.

  • Brand Strategy & Creative Briefs: Develop and pull through insights into compelling briefs and strategy.
  • Workshops & Facilitation: Lead sessions to surface critical consumer and HCP insights.
  • Audience-Driven Measurement: Shape how targets interact with media to guide the strategy.

Job Description

Responsibilities

  • Create and evaluate HCP and consumer research, both qual + quant and identify and extract interesting patterns from relevant data
  • Utilize research learnings to develop insights about are target audiences that will inform Creative Briefs and short and long-term brand strategy
  • Help lead in the development and creation of Creative Briefs and oversee the strategic pull-through of the work
  • Help lead in the creation and facilitation of workshops
  • Create clear and strategic presentations
  • Understand how our targets interact with the media universe, and leverage that into our HCP or consumer strategy
  • Work with other Brand Strategists to develop comprehensive picture of target behavior

Requirements

  • 3-6 years of relevant work experience – strategy, research, or relevant agency/product experience

Preferred

  • Great interpersonal skills
  • Superb and persuasive communications skills, both written and verbal
  • Adept at storytelling and presenting
  • Able to simplify and clarify complex concepts
  • Excellent analytical skills
  • Collaborative approach
  • Creative thinker
  • Healthcare (HCP & consumer) and general agency experience
  • degree in social sciences preferred but not required

Benefits

  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Razorfish Health

Razorfish Health is a full-service agency built for the modern age of medicine. Our driving purpose is to help healthcare providers and patients make better connections for better outcomes. We do so with a foundation that is simple and strong. Deep science. Data-driven strategy. Creative storytelling. All to move customers to make the best decisions. Together, we can shape how medicine is practiced today, for a better and healthier tomorrow

Founded in 2010
Philadelphia, Pennsylvania, USA
267 employees (96 in marketing)

Traffic Signals

Monthly Visitors
2.9K
Traffic Source Mix
Search
28.8%
Direct
46.5%
Referral
5.8%
Social
17.4%
Paid
1.5%

Headcount Trend

Current headcount: ~267

Marketing Team

Marketing Team Size
55 (21% of company)
Marketing Roles Posted (Last 30 Days)
1