Manager, Brand Sponsorships & Experiential Marketing at Capital One | McLean, VA | $138K/yr – $173K/yr

Capital One

Manager, Brand Sponsorships & Experiential Marketing

McLean, VA (On-site)

$138K/yr – $173K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive sponsorship strategy and experiential marketing leadership for Capital One’s national properties and on-site activations.

Lead sponsorship and experiential strategy and execution
Must-have: 5+ years in sponsorships or experiential marketing with measurable impact.
Standout: Experience leading cross-functional teams and managing budgets for large-scale events.

Job Description

Drive sponsorship strategy and experiential marketing leadership for Capital One’s national properties and on-site activations.

Lead sponsorship and experiential strategy and execution
Lead in the development of strategy and objectives for national sponsorship properties
Understand business needs in order to build activations that support these objectives
Lead the planning, development, and implementation of onsite experiences and VIP hospitality programs for tentpole sponsorships
Lead cross-functional teams to develop and execute sponsorship activations and VIP hospitality programs
Create KPIs and communicate metrics and opportunities that influence and inform partners and stakeholders
Manage budgets and evaluate performance to ensure learnings are applied to future sponsorships and experience activations and relationships.
Be accountable for all governance and risk mitigation required in delivery of events and experiences in assigned sponsorships properties.
Stay up to date with competitive trends for Capital One’s core categories to deliver informed points of view.
Ensure the customer and consumer experience is considered and cared for throughout all work.

Capital One

3.8 Glassdoor

At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/

Founded in 1994

McLean, Va, US

62K employees (2,158 in marketing)

www.capitalone.com

67% recommend to a friend

80% CEO approval