Manager, Brand Partnerships & Social Media Strategist (Auto) at Capital One | Plano, TX | $138K/yr – $158K/yr

Capital One

Manager, Brand Partnerships & Social Media Strategist (Auto)

Plano, TX (On-site)

$138K/yr – $158K/yrSenior LevelFull time

Posted 7 weeks ago

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Job Summary

Own and coordinate multi-channel B2B brand storytelling for Capital One Auto by managing creator programs, agency partnerships, and integrated briefs across YouTube, Meta, TikTok, with a focus on dealer audiences and mid-funnel impact.

Own B2B content creator programs and agency partnerships across organic, paid and creator-led campaigns.
Direct platform strategy to reach dealer audiences with consistent, compelling stories on YouTube, Meta, and TikTok.
Lead integrated briefs and ensure on-brand, high quality execution across all channels.

Job Description

Responsibilities

Oversee day-to-day implementation of Capital One Auto B2B content creator strategies and external agency relationships.
Work with agencies to define how, why and where we show up on key platforms such as YouTube, Meta, TikTok and more.
Uphold our Capital One Dealer Navigator tone of voice by sharing consistent and compelling stories about our brand across multiple channels.
Guide social media content creator process, internally and across external agencies, maintaining content calendar management and developing learn and adapt strategies.
Serve as social media expert, advising partner teams on social media strategies that best meet business objectives
Develop and present thoughtful, integrated briefs for organic, paid and content creator-led projects
Support B2B experiential activations for Capital One Auto
Provide oversight of creative development to ensure marketing materials are on brand, high quality and on schedule
Oversee Brand Health management with external agency for Capital One Dealer Navigator
Act as a steward for well-managed processes, identifying opportunity gaps where uncovered

Requirements

At least 6 years of digital marketing, public relations or brand event management experience (or a combination)
At least 4 years of experience writing communications and presentations for leadership and non-leadership audiences

Preferred

Bachelor’s Degree or Military experience
4+ years of experience in automotive industry
4+ years experience in sponsorships, event production or entertainment industry
1+ years experience adapting social media approach due to impact on Generative Engine Optimization (GEO) strategy
6+ years of social media marketing experience (content creation, social media advertising, or social content strategy)
2+ years of experience in financial services, or other highly regulated industry

Benefits

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.

Capital One

3.8 Glassdoor

At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/

Founded in 1994

McLean, Va, US

62K employees (2,158 in marketing)

www.capitalone.com

67% recommend to a friend

80% CEO approval