Responsibilities

• Translate creative direction into clear seasonal narratives and campaign messaging
• Develop integrated storytelling frameworks across PR, social, retail, and wholesale channels
• Ensure brand voice and positioning remain cohesive and differentiated across all external touchpoints
• Partner with Creative to brief and align on campaign storytelling and activation concepts
• Partner with executive leadership to define seasonal campaign priorities and amplification tiers across channels
• Lead PR strategy and manage agency relationships where applicable
• Identify, source, and directly engage influencers, ambassadors, and cultural tastemakers aligned with brand positioning
• Oversee and execute product seeding initiatives, including hands-on assembly and distribution of PR packages

Requirements

• 6–10+ years of experience in brand marketing, PR, influencer marketing, partnerships, or cultural activation
• Experience in premium fashion, eyewear, lifestyle, or culturally relevant consumer brands
• Strong understanding of brand storytelling and seasonal narrative development
• Direct experience managing PR agencies and/or in-house press relationships
• Hands-on influencer sourcing, outreach, and relationship management experience
• Experience executing product seeding programs at scale
• Demonstrated track record of executing partnerships and collaborations from ideation to launch
• Experience conceptualizing and executing brand events, trunk shows, and activations