Manager, Brand Marketing

Boston, MA (Unknown)

$85K/yr – $120K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand marketing outcomes for NOBULL with cross-functional alignment and measurement.

  • Own the development and execution of brand marketing campaigns.
  • Must-have: 5+ years of marketing experience.
  • Standout: Cross-functional alignment across campaigns, partnerships, and CRM initiatives.

Job Description

Drive brand marketing outcomes for NOBULL with cross-functional alignment and measurement.

  • Own the development and execution of brand marketing campaigns.
  • Must-have: 5+ years of marketing experience.
  • Standout: Cross-functional alignment across campaigns, partnerships, and CRM initiatives.

Responsibilities

  • Support the development and execution of brand marketing campaigns for NOBULL products. These campaigns play a crucial role in driving brand awareness, engagement, and sales for the brand.
  • Collaborate with cross-functional teams to ensure that brand positioning and objectives are well-defined and deliver a consistent brand message. Lead the internal marketing teams to determine proper needs and execution by channel, and maintain one aligned voice.
  • Drive the creative brief process to develop the assets and manage the development of marketing assets for execution.
  • Collaborate with Partnerships team to ensure strong brand messaging and consistency shows up across partnership programs with current and future partners.
  • Collaborate with CRM team on loyalty program to drive retention, increase lifetime value (CLV), and foster emotional connections with our NOBULL community.
  • Use consumer insights strategy ensuring consumer insights are embedded cross functionally.
  • Lead measurement and reporting for optimization, including product launches and weekly reports.
  • Perform other duties as required/assigned by manager.

Requirements

  • 5+ years of marketing experience. Consumer product experience preferred.
  • Bachelor’s degree or equivalent experience required.
  • Comfortable working in a dynamic and fast-paced environment.
  • Solid written communication skills and demonstrated comfort level with public speaking.
  • Strong project management skills, time management skills and attention to detail while simultaneously managing multiple projects.

Benefits

  • 100% employer paid health insurance coverage (medical, dental, and vision)
  • Health Reimbursement Arrangement
  • Flexible and Health Spending Accounts
  • life and disability insurance
  • a generous 401K employer matching program
  • 12 paid holidays a year
  • an unlimited paid time off (PTO) policy (with PTO available for both vacation and sick time purposes)
  • parental leave benefits
  • All eligible employees receive an award of incentive units under the company’s equity incentive plan.
NOBULL logo

NOBULL

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We make footwear and apparel for training and for daily life. Our mission is to help people get stronger—physically, mentally, and emotionally. We’re here to support in the daily pursuit to be better. NOBULL products are built to work. But they won’t do the work for you.

Founded in 2015
Boston, Massachusetts, USA
191 employees (50 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
1.8M
Monthly Google Ads Budget
$108.1K
Traffic Source Mix
Search
34.7%
Direct
56%
Referral
5.2%
Social
2.7%
Paid
1.2%

Headcount Trend

Current headcount: ~194

Marketing Team

Marketing Team Size
37 (19% of company)

Funding

Total Funding
$82M
Last Raise
$50M
Undisclosed, 2 months ago

Funding History

  • Jan 2026
    Undisclosed • $50M
  • Jan 2024
    Undisclosed
  • Dec 2022
    Undisclosed

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