Responsibilities

• The Manager, Brand and Creative Strategy is responsible for developing and executing integrated creative strategies across Cox Automotive consumer brands.
• This role serves as the bridge between business objectives and creative execution, translating marketing strategies into compelling creative that drive brand-building and performance outcomes.
• As a key member of the creative team reporting to the Sr. Manager, Creative Strategy, this role leads creative strategy development, agency partnership, and creative governance across all business units while also playing an active role in shaping creative output.
• You will lead creative strategy for brand campaigns, social media, influencer programs, and performance marketing-ensuring creative excellence, brand consistency, and business impact across all consumer touchpoints.
• In addition to strategic leadership, this role brings a strong hands-on creative perspective-contributing to concept development, refining creative output, and ensuring ideas translate effectively into high-quality execution.
• Creative Strategy Development
• Develop integrated creative strategies for brand campaigns, social media, influencer programs, and performance marketing across all consumer business units
• - Translate business and marketing strategies into clear, inspiring creative briefs that guide agency partners and internal teams
• - Lead social media and influencer creative strategy, identifying partnership opportunities and developing creative programs that feel authentic and drive engagement
• - Partner with Manager, Brand Social on social content calendar, ensuring creative consistency and strategic alignment
• - Create testing strategies for creative optimization across channels (brand media, social, email, performance marketing)
• - Maintain and evolve brand guidelines, ensuring creative consistency across all touchpoints and business units
• - Serve as creative gatekeeper, ensuring all consumer-facing creative meets brand standards and quality expectations
• - Partner with media teams to ensure creative is optimized for each media channel and format (TV, streaming, digital, OOH, social, email)
• - Collaborate with analytics to understand creative performance and optimize future creative strategies
• - Apply a strong creative point of view to ensure strategic direction translates into effective, platform-ready creative
• - Contribute to concept development and creative ideation, helping shape how campaigns come to life across channels
• - Ensure brand positioning and messaging are consistently reflected in creative execution
• Agency Management & Creative Development
• - Serve as primary creative strategist for creative agency partners, providing strategic direction and feedback? (including clear, inspiring briefs) and effective evaluation of concepts against objectives

Requirements

• Candidates must be located in Atlanta. This position will require coming into the office on Monday and Wednesday.
• Bachelor's degree in a related discipline and 6 years experience in a related field. The right candidate could also have a different combination, such as a master's degree and 4 years experience; a Ph.D. and 1 year of experience; or 10 years experience in a related field
• Proven experience developing creative strategies for integrated campaigns across multiple channels Strong background working with creative agencies, providing strategic direction and managing agency partnerships
• Experience developing social media and influencer creative strategies
• Proficiency using AI tools for content creation and production
• Background in brand marketing, advertising, or related field
• Strategic Creative Thinking: Can translate business objectives into compelling creative strategies and actionable creative direction
• Brand Strategy: Deep understanding of brand positioning, messaging, and identity systems
• Multi-Channel Expertise: Understanding of creative requirements and best practices across brand media, social, influencer, digital, and performance channels
• Social & Influencer: Knowledge of social platforms, content trends, and influencer marketing approaches
• Storytelling: Ability to craft compelling narratives and guide how they are expressed creatively across channels
• Agency Management: Ability to manage creative agencies, balancing strategic direction with creative excellence
• Presentation Skills: Strong ability to present creative strategies and concepts to senior stakeholders
• Strong creative craft across design, video, and/or content development
• Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.

Preferred

• Bachelor's degree in Marketing, Advertising, Communications, Design, or related field
• Automotive or marketplace experience preferred
• Experience capturing and editing video content for social platforms
• Ability to write clear, engaging copy (social, scripts, or campaigns)
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.)