Own the programmatic and in-platform optimization flow, turning landscape insights into campaign plans and continuous improvements for health and wellness buyers.

• Planning: support landscape, competitor and trend analyses used to inform broader programmatic recommendations. Help curate essential data to assess market dynamics alongside agency team members, clients, and agency partners.
• Development: Support established in-platform best practices across assigned campaigns, including campaign setup, audience application, creative trafficking, pixels/tags, inventory settings, pacing inputs and QA checks. Share platform guidance with junior team members to help build tactical and in-platform skills.
• Optimization: Execute recurring campaign optimizations and flag opportunities based on pacing, delivery, frequency, inventory, placement, audience, creative and performance trends. Identify relevant tests, betas or platform updates to discuss with Supervisors.
• Stewardship: Support day-to-day account management for assigned campaigns with guidance from Supervisors and senior team members. Help prepare client updates, capture next steps, track deliverables and support campaign communications. Maintain campaign documentation, budget trackers, monthly actuals, invoice details and pacing materials to help keep assigned campaigns organized and accurate.
• Reporting: Support recurring reporting and data analysis for assigned clients. Review data pulls, formulas and figures for accuracy, help QA junior team member inputs and support Supervisors in developing performance narratives, actionable insights and next steps.