Responsibilities

• Set the measurement direction for assigned clients, including KPI frameworks, reporting logic, and metric standardization.
• Maintain consistent definitions and logic across deliverables, ensuring alignment with agency and client expectations.
• Evaluate KPI shifts due to campaign changes, website updates, or tracking adjustments and guide the analytical response.
• Lead the structure, sequencing, and efficiency of recurring reporting cycles.
• Oversee the delivery of monthly and quarterly decks, dashboards, and insight summaries.
• Improve standard templates, processes, and workflows to ensure consistency and scalability.
• Craft and present clear, insightful narratives connecting performance with business objectives.
• Lead Tableau visualization strategies and ensure dashboards present clean, intuitive, decision-ready insights.
• Oversee the accuracy, clarity, and completeness of all client-facing insights.
• Maintain NotebookLM environments for the BI team, including prompt libraries, structured knowledge bases, and reusable frameworks.

Requirements

• 4-6+ years of experience in marketing analytics, digital media measurement, business intelligence, or related fields.
• Pharma or healthcare marketing experience.
• Experience facilitating or contributing to measurement workshops or strategic planning sessions.
• Experience managing analysts or leading cross-functional reporting pods.
• Strong knowledge of digital media KPIs, omnichannel measurement, and HCP/DTC media environments.
• Advanced experience with Tableau, including dashboard QA, visualization principles, and data storytelling.
• Strong understanding of KPI standardization, measurement logic, and reporting automation principles.
• Excellent attention to detail, especially in reviewing logic, metrics, and data integrity.
• Ability to collaborate across Media, Strategy, Account Service, and Data Engineering.

Preferred

Benefits

• Comprehensive benefits package and a variety of programs designed to support our employees' well-being, growth, and success.
• Access to mental wellness coaching and support and LinkedIn Learning with more than 13,000 online classes.
• Regions-based benefit offerings with private medical, dental, and vision plans.
• Generous holiday and paid time off.