Responsibilities

• Establish and evolve the creative direction for MSN socials, focusing on the editorial, creative vision, original and native content formats that drive and grow audience.
• Driving audience engagement and referrals to MSN content on legacy social.
• Responsible for driving overall brand awareness for MAI editorial products.
• Drive social engagement and growth of MSN editorial through social first storytelling and formats.
• Develop and execute a robust newsletter strategy to acquire new audience to MSN content.
• Develop a creator strategy that aligns with business and editorial objectives.
• Cross collaborate with the VP of Content and Director of Content on key editorial initiatives to drive audience during signature editorial events, i.e. World Cup.
• Cross collaborate with key Microsoft marketing and social teams to promote the innovations in MAI content.
• Think creatively and drive execution of audience growth.
• Analyze data, performance and audience growth across platforms and report findings to key stakeholders.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
• OR equivalent experience.
• Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
• OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
• OR equivalent experience.
• Experience building creative vision and editorial standards for social distribution.
• Proven excellence in editing, critical thinking and adhering to editorial standards and guidelines.
• Proven experience scaling and growing audiences on Facebook, Instagram, TikTok and LinkedIn.
• Track record of leading social teams and creative social content at a high volume in a newsroom environment.
• An understanding and ability to get in the weeds and create social content when needed; this includes the possibility of editing videos, creating graphics, and publishing across social platforms.

Preferred

• Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
• OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
• OR equivalent experience.
• Experience building creative vision and editorial standards for social distribution.
• Proven excellence in editing, critical thinking and adhering to editorial standards and guidelines.
• Proven experience scaling and growing audiences on Facebook, Instagram, TikTok and LinkedIn.
• Track record of leading social teams and creative social content at a high volume in a newsroom environment.
• An understanding and ability to get in the weeds and create social content when needed; this includes the possibility of editing videos, creating graphics, and publishing across social platforms.
• Proven experience in launching and scaling newsletter audiences.
• Proven experience working in SEO optimization.