Manager, Analytics - Media at Publicis Groupe Holdings B.V | New York City, NY | $89K/yr – $142K/yr

Publicis Groupe Holdings B.V

Manager, Analytics - Media

New York City, NY (On-site)

$89K/yr – $142K/yrManager3+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the analytics lead for communications programs, turning analytical plans into actionable insights and driving timely optimization of campaigns.

Growth Analytics: Develop and execute SQL-based reporting, MMM inputs, and measurement findings to guide media planning and buying.
Team & Cross-Functional Ownership: supervise Analysts and partner daily with stakeholders to plan, execute, and analyze projects.
Optimization & Knowledge Transfer: mentor analysts, teach ongoing analysis, and enable rapid campaign adjustments based on results.

Job Description

Responsibilities: Work with Associate Media Director to design and execute analytical plans to improve the effectiveness of communications programs
Perform hands-on analysis in support of results, including development of conclusions and implications
Supervise and mentor Analysts
Teach Analysts to perform ongoing analysis to ensure the timely adjustment/optimization of campaigns
Develop and maintain SQL-based or other structured reporting system
Understand dashboards and provide recommendations based on MMM findings or other statistical testing to media planning/buying decisioning
Partner with cross-functional stakeholders on a daily basis to plan, execute, and analyze projects
Support agency new-business process as required

Requirements: 3-5 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.
Working knowledge of databases and SQL a plus
Knowledge of media and website measurement technologies:
Ad serving platforms
Website analytics software
Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.)
Quantitative education or experience preferred (Statistics, Social Sciences, Economics, Quantitative Marketing).
Strong analytical skills – able to analyze raw data, draw conclusions, and develop actionable recommendations
Experience analyzing large data sets
Strong presentation skills
Proven ability to communicate complex, technical concepts to broad based stakeholder audience
Nice_to_have: Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.)
Nice_to_have: Quantitative education or experience preferred (Statistics, Social Sciences, Economics, Quantitative Marketing).

Benefits: Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom

11K employees (3,008 in marketing)

www.publicisgroupe.com