Responsibilities

• Serve as a go-to expert on social trends and content creator/influencer performance.
• Recommend earned social engagement tactics, content approaches, and creator/influencer outreach based on what you see in the data.
• Build monthly creator benchmarking reports across platforms and activations that are easy to scan and act on.
• Research and recommend content creator partners based on audience demographics, event type, platform, and performance; partner with the Creator Engagements team on outreach recommendations.
• Build ongoing creator and community maps: who shapes narratives in our space, what they care about, and how they move audiences.
• Present social insights in a clear, engaging way to internal stakeholders and leadership to inform strategy and decision making.
• Keep our social reporting tools and methods sharp and up to date by tracking new capabilities and best practices in the market.
• Collaborate with social analysts and partners across General Motors to connect insights and avoid working in silos.
• Support the Trend IQ Center by surfacing emerging social and cultural trends relevant to GM and our brands, spotting early signals in social and creator ecosystems.

Requirements

• 3+ years of relevant full-time experience in marketing analytics, digital analytics, social listening, or campaign measurement.
• Demonstrated experience analyzing and synthesizing data from first-party and third-party sources (e.g., social listening, web analytics, syndicated research).
• Experience analyzing paid, earned, owned, and influencer media strategies.
• Experience engaging and collaborating with large, complex clients; federal government experience is a plus.

Preferred

• Future-Forward: A strong interest in and understanding of emerging AI tools and their application to data analysis and insight generation.