Responsibilities

• Help launch acquisition events, benefits, offers, and always-on program updates
• Coordinate with cross-functional stakeholders to keep timelines, deliverables, dependencies, and approvals clear.
• Write creative briefs with clearly defined objectives, audience insights message hierarchy, offer details, key claims, channel considerations, and deliverables.
• Develop customer-facing copy for site banners, onsite placements, landing pages, and related touchpoints.
• Create copy variations tailored to different placements, audiences, and offers.
• Build and maintain copy decks, launch trackers, QA documents, test plans, and related materials in Excel, Word, and shared tools.
• Track offer language, benefit details, claims, placements, versioning, approvals, and launch requirements.
• Review all marketing assets and launch experiences for accuracy and consistency through comparing against copy decks, launch trackers & test plans.
• Identify and document errors, broken links, incorrect placements, missing assets, inaccurate offer language, or inconsistent experiences.
• Support A/B and multivariate test planning across audiences, offers, messaging, creative, placements, and timing.

Requirements

• 5+ years of marketing experience, ideally in acquisition, performance marketing, eCommerce, retail, subscription, membership, or digital experiences.
• Experience supporting campaigns, launches, offers, benefits, events, online messaging, or always-on programs.
• Strong understanding of how copy, creative, placement, and customer experience work together across digital touch points.
• Experience conducting QA across digital experiences, campaign assets, landing pages, or site placements.
• Comfortable with test plan creation across messaging, offers, and audiences.
• Comfortable with execution-heavy work including documentation, tracking, QA, and follow-through
• Strong collaboration and communication skills with the ability to influence partners.
• Analytical, and resourceful with the ability to identify gaps and develop practical solutions.
• Able to adapt quickly and work effectively through ambiguity, shifting timelines, and evolving priorities.
• Experience using AI-enhanced tools to support workflows and efficiency.

Benefits

• comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).