Responsibilities

• Lead influencer communication for Omnicom Influencer clients, including proposal development, commercial agreements, and client communication from initial briefing to completion
• Communicate influencer marketing within the digital/paid media ecosystem and aid in the operationalization of service offerings and subsequent value positioning tied to the media environment
• Lead client communication across influencer campaign lifecycle from identification to campaign reporting, and possess strong communicative abilities to relay the respective stages to clients
• Leverage OM Influencer tech platform for influencer discovery and client content review in concert with creator activation personnel
• Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and be able to communicate the impact to client business
• Work in partnership with OM COE platform teams and channel stakeholders to implement best practices across functions including but not limited to asset development, media amplification, commerce, and measurement

Requirements

• Bachelor’s degree (Marketing/Advertising/Communications preferred)
• 3-6 years of experience within Influencer and media environments
• Hands on experience managing Influencer campaigns and client management with blue-chip companies
• In-depth understanding and mastery of Influencer marketing and an ability to match brand narratives with Creator-led storytelling
• Strong relationships with Influencer community
• Thorough understanding of the Influencer ad and organic roles & responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement
• Excellent relationship building with internal and external stakeholders
• Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view
• Analytical evaluation of campaign performance for optimization and contextualization of results in client reporting
• Creative minded with ability to translate social trends and influencer archetypes to client business objectives High levels of integrity, autonomy, and self-motivation
• Strong business acumen and the ability to make highly impactful decisions in a timely manner