Responsibilities

• Sets the marketing and ABM program strategy and develops the approach, priorities, success metrics and campaign architecture that will build and advance pipeline for their aligned sales organization within the enterprise finance & banking vertical.
• Create scalable, impactful campaigns and playbooks that drive revenue throughout the enterprise demand cycle - from brand awareness, to discovery, to customer upsell and retention.
• Collaborate with Sr. Manager to manage the ABM budget, inclusive of hospitality planning, demand gen spend, content syndication, gifting, etc.
• Work closely and in tandem with the marketing operations and demand gen teams to develop and implement account based technology, reporting and measurement strategies.
• Potential to lead a Field Marketing team in the future and nurture their careers, setting them up for further growth within the organization, and providing guidance to employees on goals, expectations and overall performance.
• Use ABM technology such as DemandBase, website personalization tools, gifting platforms, content syndication, Outreach, Highspot, and other tools to create cohesive, integrated ABM campaigns that are held to high conversion standards.
• Meet and beat KPIs around funnel creation, meetings, and touchpoints with target accounts. Be a vocal leader about what metrics matter most to your goal, and develop a plan to achieve.
• Partner with sales leadership to understand overall goals for the team and create custom plans designed to achieve those objectives; adjusting course as needed in response to changing conditions.
• Serve as a central point of contact and advisor to your dedicated sales team, ensuring they have what they need to be successful in advancing deals, including custom collateral, programmatic and/or custom gifting, adhoc business meeting/event support, and custom outreach methods.
• Develop ABM dashboard and report out on any new insights/trends to help improve our overall ABM approach.
• Work closely with members of the greater marketing team (product marketing, creative services, demand gen, and integrated marketing) to activate elements of the Field Marketing and ABM plans that you develop.