Responsibilities

• Channel Ownership & Strategy
• Own the end-to-end strategy, execution, and performance of all paid acquisition channels - including Paid Search (SEM), Paid Social, Display, Programmatic, Native, Linear TV, OTT/CTV, and Affiliate
• Define the channel investment roadmap and prioritize spend allocation to maximize new member growth and revenue contribution
• Set channel-level KPIs and OKRs aligned to new member and revenue targets; hold the team accountable to results
• Drive a by channel roadmap, with testing and optimizations, along with the channel lead
• Team Leadership
• Oversee, direct, and mentor a team of10-14 channel managers, fostering a culture of experimentation, accountability, and continuous improvement
• Partner with recruiting to scale the team as the channel portfolio grows
• Performance & Analytics
• Own overacting view of channel reporting and dashboards; translate data into actionable insights for senior leadership
• Partner with Data Science and Analytics to develop incrementality measurement frameworks across paid channels
• Drive rigorous A/B testing across creative, landing pages, bidding strategies, and audience targeting
• Cross-Functional Partnership
• Collaborate with the Product Marketing team on go-to-market strategy for new product launches
• Partner with Product - embedding in product planning cycles to help inform GTM strategy, co-own post-click funnel performance, and close the loop between acquisition quality and downstream member activation and revenue
• Partner with the Brand team to maintain consistency across paid creative and continually test new messaging
• Consistently align with Growth Tech on Martech stack across all tracking and measurement needs
• Work with Finance on budget planning, forecasting, and ROI modeling
• Align with the Owned & Lifecycle Marketing team to ensure cohesive full-funnel member journeys
• Budget & Vendor Management

Requirements

• 10+ years of growth or performance marketing experience, with at least 3 years in a people management role
• Deep expertise in paid acquisition channels (TV/OTT/CTV, SEM, Paid Social, OLV, Programmatic, Affiliate)
• Proven track record of scaling paid and organic programs to hit aggressive member acquisition and revenue targets
• Strong analytical skills - comfortable working with large data sets, building business cases, and presenting to senior leadership
• Experience managing multi-million dollar media budgets
• Excellent communication and cross-functional leadership skills

Preferred

• Experience in fintech, consumer tech, or DTC products
• Familiarity with incrementality testing methodologies (e.g., geo holdout, PSA testing) and media mix modeling
• Hands-on experience with paid platforms (e.g., Google Ads, Meta Ads Manager, DV360, The Trade Desk)
• MBA or equivalent analytical degree

Benefits

• Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.