Managed Marketing Specialist

Fort Wayne, IN (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive brand marketing and managed services for Do it Best members, from planning to execution.

  • Own development of annual promotional plans and marketing budgets per brand.
  • Must-have: Proven project management to run multiple campaigns and hit deadlines.
  • Standout: Data-driven optimization using analytics and POS data.

Job Description

Responsibilities

  • Consult with assigned members on brand strategy, Do it Best programs, promotions, and marketing communications
  • Maintain working knowledge of marketing platforms, analytics, ecommerce, and Do it Best marketing tools
  • Lead branding workshops in partnership with the Graphics team for all brands served
  • Develop annual promotional plans and marketing budgets for each brand served
  • Execute marketing plans and coordinate with internal teams to support managed marketing services
  • Build data-driven strategies to improve marketing performance
  • Design custom circulars using POS data and best practices, when applicable
  • Plan, order, and optimize the distribution of promotional components
  • Manage retail marketing suites and campaign schedules for members
  • Advise members on content, creative, and campaign ideation

Requirements

  • Bachelor’s degree in marketing, business, or equivalent experience
  • Strong project management skills—able to manage multiple projects and hit deadlines.
  • Proven track record of developing & executing marketing budgets and plans.
  • Consumer-focused marketing experience with printed material, digital advertising, basic website design, email, social media, and loyalty programs.
  • Proficient in Google Suite, Microsoft Office Suite, Canva, and Analytics Programs
  • Travel: Up to 30 - 40% is expected. Travel includes member visits, markets, and conferences.

Preferred

  • Experience supporting independent retailers or small business owners to plan & execute marketing plans
  • Experience in retail, sales, hardware, home improvement, lumber, or related retail industries is a plus
  • Experience working in a marketing agency environment is a plus
  • Graphic Design and/or Social Media experience preferred
  • Understanding of retail operations and retail marketing concepts
  • Previous work in service of small retail businesses

Benefits

  • Full insurance benefits package including Medical, Dental, & Vision
  • Paid time off to foster work/life balance
  • Profit sharing
  • Bonus Pay opportunities
  • Retirement funding opportunities
  • Education reimbursement
  • Health club reimbursement
  • Career advancement opportunities
Do it Best logo

Do it Best

Based in Fort Wayne, Ind., we are the only U.S.-based, member-owned, comprehensive and fully integrated hardware, lumber and building materials buying cooperative in the home improvement industry. With annual sales of nearly $5 billion, we are proudly serving thousands of member-owned locations throughout the United States and more than 50 other countries.In addition to our low up-front prices, we provide our members with consistently high year-end rebates—more than $1 billion in the last decade—which enables them to reinvest in their stores by expanding merchandise selection through additional locations and making capital improvements.We have a long-standing history of strength and stability, driven by our industry-leading lowest cost of operations—just 2.12% for the 2017 fiscal year. We continue to maintain the highest credit rating in our distribution channel.Interested in joining our team? With a variety of different disciplines and opportunities to explore new roles, you can find a career with us that brings out the best in you. Visit www.doitbestcareers.com to learn more.

Founded in 1945
Fort Wayne, Indiana, USA
1.6K employees (174 in marketing)

Traffic Signals

Monthly Visitors
14.9K
Traffic Source Mix
Search
25.9%
Direct
62.4%
Referral
8.5%
Social
1.4%
Paid
1.5%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
147 (9% of company)

Recent News