Responsibilities

• Plan, coordinate, and execute marketing and communications initiatives in support of MACNY’s Talent Development programs, including career exploration, pre-apprenticeship, and Registered Apprenticeship pathways.
• Develop a wide range of marketing and communications materials, including slide decks, social media graphics, print collateral, branded assets, and other program content.
• Write, edit, and proofread communications such as email campaigns, newsletters, web content, and print materials.
• Develop, schedule, and publish engaging organic social media content across Talent Development program channels.
• Create, execute, and optimize social media and digital marketing campaigns aligned with program goals, including paid advertising initiatives.
• Monitor, analyze, and report on performance across digital channels (social media, email, and web), providing insights to improve engagement and effectiveness.
• Support website content development and ongoing site management.
• Support the planning, promotion, and execution of key Talent Development events, including Manufacturing Month, National Apprenticeship Week, and the Talent Development Awards.
• Provide on-site support for photo and video shoots to support marketing and storytelling efforts.
• Coordinate and order program swag/merchandise as needed.

Requirements

• 2+ years previous marketing experience
• Exceptional written and verbal communication skills
• Detail oriented with strong organizational skills
• Ability to perform as part of a small team with evolving directives
• Ability to prioritize multiple projects simultaneously
• Must have a valid driver’s license with reliable transportation for frequent community outreach and engagements within New York State.
• Completion of a satisfactory background check will be required

Preferred

• Bachelor’s degree in marketing, communications, business, or related field is preferred
• Experience with Adobe Creative Suite is preferred
• Experience with CRM management is preferred
• Proficient with digital content platforms such as content management systems, web-hosting platforms, social media for business, e-mail marketing, etc.