Luxury Real Estate Marketing Specialist

Newport Beach, CA (Unknown)

$35/hr – $40/hrMid Level5+ years expFull time

Posted 10 days ago

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Job Summary

Own end-to-end luxury marketing programs for residential listings, from content creation to campaign optimization.

  • Lead multi-channel campaigns for luxury listings
  • Coordinate listing launch through close with marketing partners
  • Leverage AI tools to boost efficiency and results

Job Description

Responsibilities

  • Develop and execute comprehensive marketing campaigns for luxury residential listings.
  • Coordinate all marketing activities from listing launch through closing.
  • Create polished marketing materials including brochures, property flyers, listing presentations, email campaigns, digital advertising, and social media content.
  • Write compelling property descriptions, marketing copy, newsletters, and client communications.
  • Support branding and business development initiatives for top-producing real estate agents.
  • Collaborate with photographers, videographers, designers, print vendors, and other marketing partners.
  • Manage property listings within the California Regional MLS (CRMLS), ensuring accuracy and compliance.
  • Execute and maintain CRM marketing campaigns using Follow Up Boss.
  • Utilize AI tools, including ChatGPT and other emerging technologies, to improve workflow efficiency, content creation, research, and campaign performance.
  • Monitor campaign effectiveness and recommend improvements.

Requirements

  • Five (5) or more years of professional marketing experience in real estate
  • Strong written and verbal communication skills.
  • Proficiency with California Regional MLS (CRMLS)
  • Strong organizational, time management, and project management skills.
  • Ability to prioritize multiple deadlines in a fast-paced environment.
  • Creative problem-solving skills with a resourceful, solution-oriented mindset.
  • Experience utilizing AI tools to improve productivity and marketing effectiveness.
  • Ability to work collaboratively while taking ownership of projects from concept through completion.]
  • responsibilities

Preferred

  • Experience using the Compass HOME platform and MyCbDesk.com
  • Experience using Follow Up Boss CRM
  • Experience communicating professionally with high-net-worth clients
  • Experience using Adobe InDesign
  • Experience using Canva
  • Experience using MailChimp

Benefits

  • Paid sick leave (accrued)
  • Paid vacation time (accrued)
  • 401(k) plan with employer match - eligible after one year of employment
  • Health, dental, and vision insurance benefits